Growth

This page is a translated version of the page Growth and the translation is 63% complete.
Outdated translations are marked like this.
Growth-funktioner Använda verktygen Uppdateringar Projekt Growth-teamet
Bläddra igenom allt innehåll
Upptäck befintliga funktioner Hjälpsidor och resurser kring funktionerna Projektets senaste nyheter Nuvarande initiativ och strategiskt tänk kring att bygga funktionerna eller skapa resurser. Vilka vi är

Allmän hjälp och resurser

Hjälpresurser för mentorer Resurser för gemenskaper

The Wikimedia Foundation's Growth team works on a set of features to encourage newcomers to make edits. These features have been shown to increase engagement by newcomers.

Pågående initiativ

För att se uppdateringar av dessa initiativ och projekt under dem, läs sidan Growth-teamuppdateringar eller skriv upp dig för vårt teams nyhetsbrev.

Deployment table

Tabellen nedan är ett snabbt sätt att se vilka Growth-teamuppdateringar som rullats upp på vilka wikier. Läs respektive projektsida för detaljer.

In the table below, wikis in bold (Arabic, Czech, Bengali and Vietnamese Wikipedia) are our pilot wikis, with dedicated resources.[1]

Wikis in A/B testing mode are with the following configuration: 80% of new accounts get Growth features, 20% have the default experience. These numbers are sometimes different, if so they are details in the table below.

Learn more about getting the features.

Wiki New accounts per month EditorJourney Welcome survey Help panel Newcomer homepage Newcomer tasks Link recommendation Mentor dashboard
Afrikaansspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Alemanniskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Aragonskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Arabiskspråkiga Wikipedia 10 000   Klart   Klart A/B testing A/B testing A/B testing A/B testing (50%)   Kvar att göra
Egyptisk arabiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Asturiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Assamesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Sydazerbajdzjanskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Azerbajdzjanskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Bayerskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Basjkiriskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Vitryskspråkiga (Taraškievica) Wikipedia Not needed   Klart   Klart   Klart   Klart
Vitryskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Bulgariskspråkiga Wikipedia 500 Not needed   Klart   Klart   Klart   Klart
Bengalispråkiga Wikipedia 2 000 Not needed   Klart A/B testing A/B testing A/B testing A/B testing (50%)   Kvar att göra
Bretonskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Bosniskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Katalanskspråkiga Wikipedia 700 Not needed   Klart A/B testing A/B testing A/B testing
Cebuanospråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Soranisk kurdiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Tjeckiskspråkiga Wikipedia 1 500   Klart   Klart A/B testing A/B testing A/B testing A/B testing (50%)   Kvar att göra
Walesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Danskspråkiga Wikipedia 500 Not needed   Klart   Klart   Klart   Klart
Tyskspråkiga Wikipedia 8 000 Not needed   Klart A/B testing (30%) A/B testing (30%) A/B testing (30%)   Klart
Grekiskspråkiga Wikipedia 1 000 Not needed   Klart A/B testing A/B testing A/B testing
Engelskspråkiga Wikipedia 130 000 Not needed A/B testing (2%) A/B testing (2%) A/B testing (2%) A/B testing (2%)
Esperantospråkiga Wikipedia 20 Not needed   Klart   Klart   Klart   Klart
Spanskspråkiga Wikipedia 25 000 Not needed   Klart A/B testing A/B testing A/B testing
Estniskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Baskiskspråkiga Wikipedia 100   Klart   Klart   Klart   Klart   Klart
Persiskspråkiga Wikipedia 6 000 Not needed   Klart A/B testing A/B testing A/B testing A/B testing (50%)
Finskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Franskspråkiga Wikipedia 17 000 Not needed   Klart A/B testing A/B testing A/B testing A/B testing (50%)
Franskspråkiga Wiktionary 250   Klart   Klart A/B testing A/B testing  N Inte klart
Iriskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Galiciskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Gujaratispråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Hebreiskspråkiga Wikipedia 2 000 Not needed   Klart A/B testing A/B testing A/B testing
Hindispråkiga Wikipedia 2 000 Not needed   Klart A/B testing A/B testing A/B testing
Kroatiskspråkiga Wikipedia 200 Not needed   Klart   Klart   Klart   Klart
Ungerskspråkiga Wikipedia 900   Klart   Klart A/B testing A/B testing A/B testing A/B testing (50%)
Armeniskspråkiga Wikipedia 250   Klart   Klart   Klart   Klart   Klart
Indonesiskspråkiga Wikipedia 4 000 Not needed   Klart A/B testing A/B testing A/B testing
Isländskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Japanskspråkiga Wikipedia 6 000 Not needed   Klart A/B testing A/B testing A/B testing
Javanesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Georgiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Kazakiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Kambodjanskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Kannadaspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Koreanskspråkiga Wikipedia 2 500   Klart   Klart A/B testing A/B testing A/B testing
Kurdiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Kirgisiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Latinspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Luxemburgiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Litauiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Lettiskspråkiga Wikipedia 100 Not needed   Klart   Klart   Klart   Klart
Minangkabauspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Makedonskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Malajiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Mongoliskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Marathispråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Malajiskspråkiga Wikipedia 500 Not needed   Klart A/B testing A/B testing A/B testing
Burmesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Nepalesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Nederländskspråkiga Wikipedia 2 200 Not needed   Klart A/B testing (50%) A/B testing (50%) A/B testing (50%)   Klart
Nynorskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Bokmålsspråkiga Wikipedia 800 Not needed   Klart A/B testing A/B testing A/B testing
Occitanskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Punjabispråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Polskspråkiga Wikipedia 2 500 Not needed   Klart A/B testing A/B testing A/B testing A/B testing (50%)
Portugisiskspråkiga Wikipedia 9 000 Not needed   Klart A/B testing A/B testing A/B testing
Rumänskspråkiga Wikipedia 1 200 Not needed   Klart A/B testing A/B testing A/B testing A/B testing (50%)
Ryskspråkiga Wikipedia 12 000 Not needed   Klart A/B testing A/B testing A/B testing A/B testing (50%)
Skotskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Serbokroatiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Enkel engelskspråkiga Wikipedia 900 Not needed   Klart A/B testing A/B testing A/B testing
Singalesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Slovakiskspråkiga Wikipedia 350 Not needed   Klart   Klart   Klart   Klart
Slovenskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Somaliskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Albanskspråkiga Wikipedia 200 Not needed   Klart   Klart   Klart   Klart
Serbiskspråkiga Wikipedia 500   Klart   Klart   Klart   Klart   Klart
Sundanesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Svenskspråkiga Wikipedia 1 200 Not needed   Klart A/B testing A/B testing A/B testing
Swahilispråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Tamilspråkiga Wikipedia 300 Not needed   Klart   Klart   Klart   Klart
Test-Wikipedia Not needed   Klart   Klart   Klart   Klart   Klart   Klart
Teluguspråkiga Wikipedia 200 Not needed   Klart   Klart   Klart   Klart
Thailändskspråkiga Wikipedia 1 000 Not needed   Klart A/B testing A/B testing A/B testing
Tagalogspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Turkiskspråkiga Wikipedia 6 000 Not needed   Klart A/B testing A/B testing A/B testing
Tatariskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Ukrainskspråkiga Wikipedia 1 400   Klart   Klart A/B testing A/B testing A/B testing
Urduspråkiga Wikipedia 250 Not needed   Klart   Klart   Klart   Klart
Vietnamesiskspråkiga Wikipedia 4 000   Klart Turned off (see ärende T218920) A/B testing A/B testing A/B testing A/B testing (50%)   Kvar att göra
Warayspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Litterär kineiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Min nanspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart
Kantonesiskspråkiga Wikipedia Not needed   Klart   Klart   Klart   Klart


Målsättning

Growth-teamet grundades i juli 2018. The team supports the Audiences department's "New Content" program, and, in turn, the Wikimedia Foundation's long-term goal of "Knowledge Equity". Those initiatives are about building strong communities that bring broad and deep content to people all over the world. One way to accomplish this is by engaging new contributors in Wikimedia projects. Unfortunately, very few people who start contributing continue to contribute in the days and weeks after they begin. This is because contributing requires many cultural and technical skills that are difficult to learn. The Growth Team's objective is to address this problem through software changes that help retain new contributors in mid-size Wikimedia projects, starting with Wikipedias.

We are beginning our work with mid-size Wikipedias for a few reasons. Those projects have a lot of potential for growth, but also have challenges that may be helped through software. Much of the motivation for this team's work comes from the New Editor Experiences research project, which was undertaken in 2017. In the research, the Wikimedia Foundation worked with the Czech and Korean Wikipedia communities to understand the challenges that stand in the way of new contributors. Continuing that relationship, we will be testing software changes on a few pilot Wikipedias (see the table) before deploying to other mid-sized Wikipedias. Our software changes will usually fall into one of these categories:

  • In-context help: changes to the Wikipedia editing experience to surface helpful guidance around technical and conceptual challenges.
  • Human-to-human help: forums and programs that connect editors to each other so that experienced contributors can help newer contributors succeed.
  • Task recommendations: suggesting edits that will help newcomers learn wiki skills.


Personer

Avsnitten nedan kan komma att drastiskt ändras de kommande veckorna, eller så är de för tekniska eller mindre relevanta för att förstå projektet. Vi har beslutat att inte översätta dem.

Past projects

For information about the Growth team that existed from 2013–2015, see Growth/Growth 2014.
For information about the predecessor to this team, see Collaboration.

Past projects by various iterations of the team and volunteer developers:

Goals and metrics

As stated in the Audiences department’s 2018-2019 annual plan, the Growth team’s goal is:

Increase retention of new contributors in the target wikis, Czech and Korean Wikipedias.

To determine whether we’re meeting our goal, we have specified metrics and set targets for them:

Metrik Mål
New contributor retention in target wikis 10% increase
Mentor retention in target wikis Sustainable rate

The first metric, “new contributor retention”, is the main metric we use to measure our impact.  The second metric, “mentor retention”, will be relevant for interventions that involve mentorship. As we focus our work, we will consider whether that second metric is the right fit for the team at this time.

We need to create a more specific definition of “new contributor retention” in order for it to be useful.  See the section below on “What does it mean to ‘retain new contributors’?” for our team’s thinking.

In the future, this section will contain links to the Growth team's reports that track our metrics.

What does it mean to "retain new contributors"?

For the purposes of this team, “new contributors” are people who have registered accounts on a wiki project, even if they have not made an edit. To “retain” them means that they make edits and continue to make edits over time. Though we hope that contributors are retained for months and years, we know that they will first have to make it through their first days and weeks. Those first days and weeks are more likely to be the Growth team’s focus.

There are different periods of time over which we can measure retention. One definition might be “second month retention”, meaning a contributor is "retained" if they edit during their first month and also edit during their second month. But another definition might be “second week retention”, meaning a contributor is "retained" if they edit during their first week and also edit during their second week.

As we work, the Growth team will determine which types of retention are most important to track and to increase.  See this page for a formal definition of retention.

Background

Wikimedia projects need to have a constant stream of new contributors in order to become hubs for broad and deep content. New contributors replace experienced contributors who stop editing. They also increase the diversity of the editing community. This stream of new editors allows projects to grow their content while increasing the diversity of their content. But in many Wikimedia projects, the number of active contributors is decreasing or staying the same, and the retention rate of new contributors is also decreasing or staying the same. This issue was studied in the 2013 paper The Rise and Decline of an Open Collaboration System: How Wikipedia's reaction to popularity is causing its decline. The authors showed that active contributors in English Wikipedia began to shrink in 2007, with the major cause being increasing technical and cultural barriers for contributors. Since then, similar patterns have been seen in other Wikimedia projects.

Data showing the state of active contributors and contributor retention in Wikimedia projects is forthcoming.

Beyond the high-level numbers themselves, additional research suggests that many new contributors do not reach their full potential because contributing is both technically and culturally complicated. For instance, it is common for excited new contributors to have their first edits reverted or their first pages deleted without an informative explanation. This causes them to be confused and disappointed, and ultimately not to continue editing.

Together, the numbers, research, and stories, mean that we can do better to engage and retain new contributors. In particular, the Wikimedia Foundation decided to focus on mid-size Wikipedias because those projects need to grow their content, have challenges with contributor retention, and there is potential for software to help.

To better understand what causes new contributors to stay and to leave, the Wikimedia Foundation completed the New Editor Experiences research project in 2017.  The project identified the main challenges experienced by new contributors to Wikipedia, and a set of potential solutions.  See the “Challenges” and “Solutions” sections below for the details.

The Growth team formed to take action on the challenges and solutions identified by the research project. We will continue our relationship with the Czech and Korean communities by testing changes in those wikis first. When we discover changes that increase contributor retention, we will engage other communities to consider deploying those changes in more wikis.

Although much valuable research has already been done to help our team understand new editors, important open questions remain. The team records and prioritizes our open questions on this page. We will be deliberate about using research, data, surveys, and feature instrumentation to answer them.

Principles

The following is a list of healthy characteristics that we think wikis should exhibit with respect to new contributors.  They are guiding principles for our team, and we hope to help make them a reality in the wikis we work with.

  • Diverse contributors lead to wikis with broad and deep content.
  • Contributors who want to make useful improvements to a wiki should all be able to find a place in the community where they fit in.
  • Contributors should be able to learn to edit on their own.
  • Contributors of any skill level should be able to ask for and receive help from other community members.
  • Contributors should be able to learn and edit in a supportive and non-confrontational environment.

Challenges

There are challenges that stand in the way of the principles above.  The main challenges were identified by the New Editor Experiences research project that was completed in 2017.  With the help of Czech and Korean community members, researchers interviewed 64 contributors to Czech and Korean Wikipedias to learn about why they started editing, what they found easy or difficult, and if they've stopped editing, why they stopped. The project surfaced a set of technical, conceptual, and cultural challenges, summarized below.  Our team’s work will help wikis overcome these challenges so that the principles can become reality.

  • Technical: new contributors struggle with specific skills needed to contribute.
    • Editing: though Visual Editor is helpful for new contributors, it is hard for them to learn the process of building, citing, and publishing.
    • Communication: new contributors have trouble finding and using Talk pages. This is because Talk pages do not use Visual Editor, and because they work differently than other internet discussion systems.
    • Finding help: many wikis have scattered and inconsistent help materials that are difficult for new contributors to find and use.
  • Conceptual: new contributors have trouble learning core wiki policies and best practices.  The following are the concepts that are most challenging.
    • Community: many new contributors do not realize there is an active community behind each wiki project.
    • Verifiability and citations: all content must be attributed to reliable sources.
    • Notability: all content must have garnered enough broad attention to deserve an article.
    • Encyclopedic style and neutral point of view: articles should present content without bias toward one side of an argument.
    • Copyright: content should not violate the licensing of its sources.
  • Cultural: the wiki environment can be discouraging to new contributors who are trying to find where they fit in.
    • Personas: new contributors have different objectives for why they are editing, but it is hard to figure out how to accomplish them.
    • Framing: the way that contributors communicate impacts whether new contributors stay. Negative feedback can discourage further contribution.

Solutions

The Growth team will attempt multiple solutions to the above challenges, and we will learn and expand as we go along.  These are the findings from the New Editor Experiences project that will guide the solutions we attempt:

  • Intermediaries: many new contributors have succeeded because a partner or mentor helped them learn to edit.  These partners are frequently found in off-wiki places like schools, libraries, or meetups.
  • Iterative learning: new contributors have more success when they learn editing skills over time in safe environments.
  • Outside help: new contributors frequently search for help outside of Wikipedia, either in off-wiki communications, or through other internet resources.

Those trends lead to two main categories of solutions to the challenges described above.  The work of our team will usually fit into one of these categories:

  • Human-to-human help: forums and programs that connect contributors to each other so that experienced contributors can help newer contributors succeed.  This can include help desk forums, mentorship opportunities, or even off-wiki connections.
  • In-context help: changes to the Wikipedia editing experience to surface helpful guidance around technical and conceptual challenges.  This is guidance surfaced at the time it is needed, in the place where it is needed -- as opposed to on a separate page that may be difficult to find.

This page contains the list of ideas that the team has considered and discussed with communities.

How we work

The Growth Team follows several principles as we work toward our objective.

  • We keep in close communication with the communities our team affects, so that our work remains grounded in reality.
  • We start with small interventions, learn quickly, and adjust our approach.
  • We make decisions based on evidence from experiments, data, and user research.
  • We take the time to equip ourselves with the tools we need to be flexible and work quickly.
  • The software we build gives flexibility to the communities who use it, so they can modify and improve it on their own.
  • When we know something doesn’t work, we remove it cleanly and learn for the future.
  • We follow the Wikimedia Product Guidance for working with communities.

How to work with us

While we will be focusing on Czech and Korean Wikipedias during 2018 as our initial audiences, we are looking for information and input from various other places and demographics. Here are some ways you can help us through some useful resources on how to interact with newcomers or how to get the tools we create on your wiki.

References

These are links and research that underpin the background, principles, challenges, and solutions above, and that continue to shape our team’s thinking.

  1. Bengali Wikipedia replaced Korean Wikipedia on February 2021.