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Starting , the newsletter is published every quarter. It covers the latest major improvements, and the upcoming projects. Local deployments, minor improvements and bug fixes are documented in Tech News.


Growth News, June 2025

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A quarterly update from the Growth team on our work to improve the new editor experience.

Mentoring new editors

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In February, Mentorship was successfully rolled out to 100% of newcomers on English Wikipedia. Following this milestone, we collaborated with Spanish Wikipedia to expand Mentorship coverage to 70% of new accounts, with plans to reach 85% soon unless concerns are raised by mentors. (T394867)

“Add a Link” Task – Iteration and Experimentation

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Our efforts to improve and scale the “Add a Link” structured task continued across multiple fronts:

  • Community Feedback & Model Improvements: We’ve responded to community concerns with targeted changes:
    • Restricting access to newer accounts (T393688)
    • Some links types were removed to align with recommendations written in the English Wikipedia Manual of Style (T390683)
    • Allowing communities to limit “Add a Link” to newcomers (T393771)
    • The model used to suggest the links was improved to ease its training (T388258)
  • English Wikipedia rollout and A/B test: We increased the rollout to 20% of newcomers, with analysis underway. Preliminary data suggests this feature makes new account holders more likely to complete an unreverted edit. (T386029, T382603)
  • Surfacing Structured Tasks: An experiment where we show “add a link” suggestions to newly registered users while they are reading an article is running on pilot wikis (French, Persian, Indonesian, Portuguese, Egyptian Arabic). Initial results are under analysis. (T386029)

Newcomer Engagement Features

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  • “Get Started” notification: Engineering is in progress for a new notification (Echo/email) to encourage editing among newcomers with zero edits. Early research shows this type of nudge is effective. (T392256)
  • Confirmation email: We are exploring ways to simplify and improve the initial account confirmation email newly registered users receive. (T215665)

Community Configuration Enhancements

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Communities can now manage which namespaces are eligible for Event Registration via Community Configuration. (T385341)

Annual Planning

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The Wikimedia Foundation’s 2025–2026 Annual Plan is taking shape. The Growth and Editing teams will focus on the Contributor Experiences (WE1) objective, with a focus on increasing constructive edits by editors with fewer than 100 cumulative contributions.

Get Involved

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We value your insights and ideas! If you would like to participate in a discussion, share feedback, or pilot new features, please reach out on the relevant Phabricator tasks or at our talk page, in any language.

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Archives

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Here are all archived Growth team updates.

2025

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2024

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2023

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2022

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2021

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2020

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2019

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2018

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Tools

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