Growth

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The Wikimedia Foundation's Growth team works on a set of features to encourage newcomers to make edits. These features have been shown to increase engagement by newcomers.

Inisiatif saat ini

Untuk melihat pembaruan mengenai inisiatif ini dan proyek-proyek tertentu yang dikerjakan oleh tim ini, lihat halaman pembaruan tim Growth atau daftar nawala tim kami.

Deployment table

Tabel di bawah adalah cara cepat untuk melihat inisiatif tim Growth yang diaktifkan di wiki mana saja. Lihat halaman proyek tertentu untuk detail lebih jelas.

In the table below, wikis in bold (Arabic, Czech, Bengali and Vietnamese Wikipedia) are our pilot wikis, with dedicated resources.[1]

Wikis in A/B testing mode are with the following configuration: 80% of new accounts get Growth features, 20% have the default experience. These numbers are sometimes different, if so they are details in the table below.

Learn more about getting the features.

Wiki New accounts per month EditorJourney Welcome survey Help panel Newcomer homepage Newcomer tasks Link recommendation Mentor dashboard
Afrikaans Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Alemannisch Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Aragon Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Arab 10.000   Selesai   Selesai A/B testing A/B testing A/B testing A/B testing (50%)   Akan dikerjakan
Egyptian Arabic Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Asturia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Assam Not needed   Selesai   Selesai   Selesai   Selesai
South Azerbaijani Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Azerbaijani Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Bavarian Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Bashkir Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Belarusian (Taraškievica) Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Belarusia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Bulgaria 500 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Bengali 2.000 Not needed   Selesai A/B testing A/B testing A/B testing A/B testing (50%)   Akan dikerjakan
Breton Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Bosnia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Katala 700 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Cebú Not needed   Selesai   Selesai   Selesai   Selesai
Central Kurdish Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Ceska 1.500   Selesai   Selesai A/B testing A/B testing A/B testing A/B testing (50%)   Akan dikerjakan
Wikipedia bahasa Welsh Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Denmark 500 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Jerman 8.000 Not needed   Selesai A/B testing (30%) A/B testing (30%) A/B testing (30%)   Selesai
Wikipedia bahasa Yunani 1.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Inggris 130.000 Not needed A/B testing (2%) A/B testing (2%) A/B testing (2%) A/B testing (2%)
Wikipedia bahasa Esperanto 20 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Spanyol 25.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Estonia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Basque 100   Selesai   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Persia 6.000 Not needed   Selesai A/B testing A/B testing A/B testing A/B testing (50%)
Wikipedia bahasa Finlandia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Prancis 17.000 Not needed   Selesai A/B testing A/B testing A/B testing A/B testing (50%)
French Wiktionary 250   Selesai   Selesai A/B testing A/B testing  N Belum selesai
Wikipedia bahasa Irlandia Not needed   Selesai   Selesai   Selesai   Selesai
Galician Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Gujarat Not needed   Selesai   Selesai   Selesai   Selesai
Hebrew Wikipedia 2.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Hindi 2.000 Not needed   Selesai A/B testing A/B testing A/B testing
Croatian Wikipedia 200 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Hungaria 900   Selesai   Selesai A/B testing A/B testing A/B testing A/B testing (50%)
Wikipedia bahasa Armenia 250   Selesai   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Indonesia 4.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Islandia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Jepang 6.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Jawa Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Georgia Not needed   Selesai   Selesai   Selesai   Selesai
Kazakh Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Khmer Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Kannada Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Korea 2.500   Selesai   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Kurdi Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Kirgiz Not needed   Selesai   Selesai   Selesai   Selesai
Latin Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Luksemburg Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Lituavi Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Latvia 100 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Minangkabau Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Makedonia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Malayalam Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Mongolia Not needed   Selesai   Selesai   Selesai   Selesai
Marathi Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Melayu 500 Not needed   Selesai A/B testing A/B testing A/B testing
Burmese Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Nepal Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Belanda 2.200 Not needed   Selesai A/B testing (50%) A/B testing (50%) A/B testing (50%)   Selesai
Norwegian Nynorsk Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia Norwegia Bokmål 800 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Ositan Not needed   Selesai   Selesai   Selesai   Selesai
Punjabi Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Polandia 2.500 Not needed   Selesai A/B testing A/B testing A/B testing A/B testing (50%)
Wikipedia bahasa Portugis 9.000 Not needed   Selesai A/B testing A/B testing A/B testing
Romanian Wikipedia 1.200 Not needed   Selesai A/B testing A/B testing A/B testing A/B testing (50%)
Wikipedia bahasa Rusia 12.000 Not needed   Selesai A/B testing A/B testing A/B testing A/B testing (50%)
Scots Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Serbo-Kroasia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Inggris Sederhana 900 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Sinhala Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Slowakia 350 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Slovenia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Somalia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Albania 200 Not needed   Selesai   Selesai   Selesai   Selesai
Serbian Wikipedia 500   Selesai   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Sunda Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Swedia 1.200 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Swahili Not needed   Selesai   Selesai   Selesai   Selesai
Tamil Wikipedia 300 Not needed   Selesai   Selesai   Selesai   Selesai
Test Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai   Selesai   Selesai
Telugu Wikipedia 200 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Thai 1.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Tagalog Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Turki 6.000 Not needed   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Tatar Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Ukraina 1.400   Selesai   Selesai A/B testing A/B testing A/B testing
Wikipedia bahasa Urdu 250 Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Vietnam 4.000   Selesai Turned off (see task T218920) A/B testing A/B testing A/B testing A/B testing (50%)   Akan dikerjakan
Waray Wikipedia Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Tionghoa Klasik Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Min Nan Not needed   Selesai   Selesai   Selesai   Selesai
Wikipedia bahasa Kanton Not needed   Selesai   Selesai   Selesai   Selesai


Objektif

Tim Growth dibentuk pada bulan Juli 2018. Tim mendukung program "Konten Baru" dari departemen audiens, dan, juga, tujuan jangka panjang Yayasan Wikimedia mengenai "Keadilan Pengetahuan". Inisiatif tersebut adalah tentang membangun komunitas yang kuat yang memberi konten yang mendalam dan luas untuk semua orang di seluruh dunia. Satu cara untuk mencapai ini adalah dengan melibatkan kontributor baru di proyek Wikimedia. Namun, sedikit orang yang memulai kontribusi melanjutkan kontribusi mereka dalam beberapa hari dan minggu setelah mereka memulai. Ini dikarenakan kontribusi membutuhkan kemampuan budaya dan teknis yang sulit untuk dipelajari. Objektif Tim Growth adalah untuk mengatasi masalah ini melalui perubahan perangkat lunak yang membantu mempertahankan kontributor baru di proyek Wikimedia skala menengah, dimulai dengan Wikipedia.

Kami memulai pekerjaan kami dengan Wikipedia skala menengah dikarenakan beberapa alasan. Proyek tersebut memiliki banyak potensi untuk pertumbuhan, namun juga memiliki tantangan yang mungkin dapat dibantu melalui perangkat lunak. Kebanyakan motivasi untuk pekerjaan tim ini datang dari proyek penelitian New Editor Experiences, yang dilakukan pada tahun 2017. Dalam penelitian ini, Yayasan Wikimedia bekerja dengan komunitas Wikipedia bahasa Ceska dan Korea untuk memahami tantangan yang muncul dihadapan kontributor baru. Melanjutkan hubungan tersebut, kami akan mengujicoba perubahan perangkat lunak pada Wikipedia bahasa [$cswiki Ceska] dan [$kowiki Korea] sebelum mengembangkannya ke Wikipedia skala menengah lainnya. Perubahan perangkat lunak kami jatuh pada salah satu dari kategori berikut:

  • Bantuan dalam konteks: Perubahan pada pengalaman penyuntingan Wikipedia untuk memunculkan panduan yang membantu pada tantangan teknis dan konseptual.
  • Bantuan manusia ke manusia: Forum dan program yang menghubungan satu penyunting dengan penyunting lainnya sehingga kontributor berpengalaman dapat membantu kontributor baru mencapai sukses.
  • Rekomendasi tugas: Menyarankan suntingan yang akan membantu pendatang baru mempelajari kemampuan wiki.


Orang-orang

Bagian di bawah kemungkinan dapat berubah secara signifikan dalam beberapa minggu mendatang, atau terlalu teknis atau tidak relevan untuk pemahaman proyek. Kami memutusan untuk tidak menerjemahkannya.

Past projects

For information about the Growth team that existed from 2013–2015, see Growth/Growth 2014.
For information about the predecessor to this team, see Collaboration.

Past projects by various iterations of the team and volunteer developers:

Goals and metrics

As stated in the Audiences department’s 2018-2019 annual plan, the Growth team’s goal is:

Increase retention of new contributors in the target wikis, Czech and Korean Wikipedias.

To determine whether we’re meeting our goal, we have specified metrics and set targets for them:

Metrik Target
New contributor retention in target wikis 10% increase
Mentor retention in target wikis Sustainable rate

The first metric, “new contributor retention”, is the main metric we use to measure our impact.  The second metric, “mentor retention”, will be relevant for interventions that involve mentorship. As we focus our work, we will consider whether that second metric is the right fit for the team at this time.

We need to create a more specific definition of “new contributor retention” in order for it to be useful.  See the section below on “What does it mean to ‘retain new contributors’?” for our team’s thinking.

In the future, this section will contain links to the Growth team's reports that track our metrics.

What does it mean to "retain new contributors"?

For the purposes of this team, “new contributors” are people who have registered accounts on a wiki project, even if they have not made an edit. To “retain” them means that they make edits and continue to make edits over time. Though we hope that contributors are retained for months and years, we know that they will first have to make it through their first days and weeks. Those first days and weeks are more likely to be the Growth team’s focus.

There are different periods of time over which we can measure retention. One definition might be “second month retention”, meaning a contributor is "retained" if they edit during their first month and also edit during their second month. But another definition might be “second week retention”, meaning a contributor is "retained" if they edit during their first week and also edit during their second week.

As we work, the Growth team will determine which types of retention are most important to track and to increase.  See this page for a formal definition of retention.

Background

Wikimedia projects need to have a constant stream of new contributors in order to become hubs for broad and deep content. New contributors replace experienced contributors who stop editing. They also increase the diversity of the editing community. This stream of new editors allows projects to grow their content while increasing the diversity of their content. But in many Wikimedia projects, the number of active contributors is decreasing or staying the same, and the retention rate of new contributors is also decreasing or staying the same. This issue was studied in the 2013 paper The Rise and Decline of an Open Collaboration System: How Wikipedia's reaction to popularity is causing its decline. The authors showed that active contributors in English Wikipedia began to shrink in 2007, with the major cause being increasing technical and cultural barriers for contributors. Since then, similar patterns have been seen in other Wikimedia projects.

Data showing the state of active contributors and contributor retention in Wikimedia projects is forthcoming.

Beyond the high-level numbers themselves, additional research suggests that many new contributors do not reach their full potential because contributing is both technically and culturally complicated. For instance, it is common for excited new contributors to have their first edits reverted or their first pages deleted without an informative explanation. This causes them to be confused and disappointed, and ultimately not to continue editing.

Together, the numbers, research, and stories, mean that we can do better to engage and retain new contributors. In particular, the Wikimedia Foundation decided to focus on mid-size Wikipedias because those projects need to grow their content, have challenges with contributor retention, and there is potential for software to help.

To better understand what causes new contributors to stay and to leave, the Wikimedia Foundation completed the New Editor Experiences research project in 2017.  The project identified the main challenges experienced by new contributors to Wikipedia, and a set of potential solutions.  See the “Challenges” and “Solutions” sections below for the details.

The Growth team formed to take action on the challenges and solutions identified by the research project. We will continue our relationship with the Czech and Korean communities by testing changes in those wikis first. When we discover changes that increase contributor retention, we will engage other communities to consider deploying those changes in more wikis.

Although much valuable research has already been done to help our team understand new editors, important open questions remain. The team records and prioritizes our open questions on this page. We will be deliberate about using research, data, surveys, and feature instrumentation to answer them.

Principles

The following is a list of healthy characteristics that we think wikis should exhibit with respect to new contributors.  They are guiding principles for our team, and we hope to help make them a reality in the wikis we work with.

  • Diverse contributors lead to wikis with broad and deep content.
  • Contributors who want to make useful improvements to a wiki should all be able to find a place in the community where they fit in.
  • Contributors should be able to learn to edit on their own.
  • Contributors of any skill level should be able to ask for and receive help from other community members.
  • Contributors should be able to learn and edit in a supportive and non-confrontational environment.

Challenges

There are challenges that stand in the way of the principles above.  The main challenges were identified by the New Editor Experiences research project that was completed in 2017.  With the help of Czech and Korean community members, researchers interviewed 64 contributors to Czech and Korean Wikipedias to learn about why they started editing, what they found easy or difficult, and if they've stopped editing, why they stopped. The project surfaced a set of technical, conceptual, and cultural challenges, summarized below.  Our team’s work will help wikis overcome these challenges so that the principles can become reality.

  • Technical: new contributors struggle with specific skills needed to contribute.
    • Editing: though Visual Editor is helpful for new contributors, it is hard for them to learn the process of building, citing, and publishing.
    • Communication: new contributors have trouble finding and using Talk pages. This is because Talk pages do not use Visual Editor, and because they work differently than other internet discussion systems.
    • Finding help: many wikis have scattered and inconsistent help materials that are difficult for new contributors to find and use.
  • Conceptual: new contributors have trouble learning core wiki policies and best practices.  The following are the concepts that are most challenging.
    • Community: many new contributors do not realize there is an active community behind each wiki project.
    • Verifiability and citations: all content must be attributed to reliable sources.
    • Notability: all content must have garnered enough broad attention to deserve an article.
    • Encyclopedic style and neutral point of view: articles should present content without bias toward one side of an argument.
    • Copyright: content should not violate the licensing of its sources.
  • Cultural: the wiki environment can be discouraging to new contributors who are trying to find where they fit in.
    • Personas: new contributors have different objectives for why they are editing, but it is hard to figure out how to accomplish them.
    • Framing: the way that contributors communicate impacts whether new contributors stay. Negative feedback can discourage further contribution.

Solutions

The Growth team will attempt multiple solutions to the above challenges, and we will learn and expand as we go along.  These are the findings from the New Editor Experiences project that will guide the solutions we attempt:

  • Intermediaries: many new contributors have succeeded because a partner or mentor helped them learn to edit.  These partners are frequently found in off-wiki places like schools, libraries, or meetups.
  • Iterative learning: new contributors have more success when they learn editing skills over time in safe environments.
  • Outside help: new contributors frequently search for help outside of Wikipedia, either in off-wiki communications, or through other internet resources.

Those trends lead to two main categories of solutions to the challenges described above.  The work of our team will usually fit into one of these categories:

  • Human-to-human help: forums and programs that connect contributors to each other so that experienced contributors can help newer contributors succeed.  This can include help desk forums, mentorship opportunities, or even off-wiki connections.
  • In-context help: changes to the Wikipedia editing experience to surface helpful guidance around technical and conceptual challenges.  This is guidance surfaced at the time it is needed, in the place where it is needed -- as opposed to on a separate page that may be difficult to find.

This page contains the list of ideas that the team has considered and discussed with communities.

How we work

The Growth Team follows several principles as we work toward our objective.

  • We keep in close communication with the communities our team affects, so that our work remains grounded in reality.
  • We start with small interventions, learn quickly, and adjust our approach.
  • We make decisions based on evidence from experiments, data, and user research.
  • We take the time to equip ourselves with the tools we need to be flexible and work quickly.
  • The software we build gives flexibility to the communities who use it, so they can modify and improve it on their own.
  • When we know something doesn’t work, we remove it cleanly and learn for the future.
  • We follow the Wikimedia Product Guidance for working with communities.

How to work with us

Lihat pula: Growth/Communities

While we will be focusing on Czech and Korean Wikipedias during 2018 as our initial audiences, we are looking for information and input from various other places and demographics. Here are some ways you can help us through some useful resources on how to interact with newcomers or how to get the tools we create on your wiki.

References

These are links and research that underpin the background, principles, challenges, and solutions above, and that continue to shape our team’s thinking.

  1. Bengali Wikipedia replaced Korean Wikipedia on February 2021.