Растеж

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Growth Features Use the tools Updates Projects Growth Team
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Discover the existing Features Help pages and resources around the Features Project's last news Current initiatives and strategic thinking about building the Features or creating resources. Who we are

General help and resources

Help resources for mentors Help resources for communities

The Wikimedia Foundation's Growth team works on a set of features to encourage newcomers to make edits. These features have been shown to increase engagement by newcomers.

Текущи инициативи

За да видите актуализациите на тези инициативи и конкретните проекти под към тях, вижте страницата Актуализации на екипа за Растежа или се регистрирайте за бюлетина на нашия екип.

Deployment table

Таблицата по-долу е бърз начин да видите кои инициативи на екипа за Растеж са внедрени в кои уикита. Вижте конкретните страници на проекта за подробности.

In the table below, wikis in bold (Arabic, Czech, Bengali and Vietnamese Wikipedia) are our pilot wikis, with dedicated resources.[1]

Wikis in A/B testing mode are with the following configuration: 80% of new accounts get Growth features, 20% have the default experience. These numbers are sometimes different, if so they are details in the table below.

Learn more about getting the features.

Wiki New accounts per month EditorJourney Welcome survey Help panel Newcomer homepage Newcomer tasks Link recommendation Mentor dashboard
Уикипедия на африканс Not needed   Готово   Готово   Готово   Готово
Уикипедия на швейцарски немски Not needed   Готово   Готово   Готово   Готово
Уикипедия на арагонски Not needed   Готово   Готово   Готово   Готово
Уикипедия на арабски 10 000   Готово   Готово A/B testing A/B testing A/B testing A/B testing (50%)   Неизвършена задача
Уикипедия на египетски арабски Not needed   Готово   Готово   Готово   Готово
Уикипедия на астурски Not needed   Готово   Готово   Готово   Готово
Уикипедия на асамски Not needed   Готово   Готово   Готово   Готово
Уикипедия на южноазербайджански Not needed   Готово   Готово   Готово   Готово
Уикипедия на азербайджански Not needed   Готово   Готово   Готово   Готово
Уикипедия на баварски Not needed   Готово   Готово   Готово   Готово
Уикипедия на башкирски Not needed   Готово   Готово   Готово   Готово
Уикипедия на белоруски (тарашкевица) Not needed   Готово   Готово   Готово   Готово
Уикипедия на беларуски Not needed   Готово   Готово   Готово   Готово
Уикипедия на български 500 Not needed   Готово   Готово   Готово   Готово
Уикипедия на бенгалски 2000 Not needed   Готово A/B testing A/B testing A/B testing A/B testing (50%)   Неизвършена задача
Уикипедия на бретонски Not needed   Готово   Готово   Готово   Готово
Уикипедия на босненски Not needed   Готово   Готово   Готово   Готово
Уикипедия на каталонски 700 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на себуански Not needed   Готово   Готово   Готово   Готово
Уикипедия на централнокюрдски Not needed   Готово   Готово   Готово   Готово
Уикипедия на чешки 1500   Готово   Готово A/B testing A/B testing A/B testing A/B testing (50%)   Неизвършена задача
Уикипедия на уелски Not needed   Готово   Готово   Готово   Готово
Уикипедия на датски 500 Not needed   Готово   Готово   Готово   Готово
Уикипедия на немски 8000 Not needed   Готово A/B testing (30%) A/B testing (30%) A/B testing (30%)   Готово
Уикипедия на гръцки 1000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на английски 130 000 Not needed A/B testing (2%) A/B testing (2%) A/B testing (2%) A/B testing (2%)
Уикипедия на есперанто 20 Not needed   Готово   Готово   Готово   Готово
Уикипедия на испански 25 000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на естонски Not needed   Готово   Готово   Готово   Готово
Уикипедия на баски 100   Готово   Готово   Готово   Готово   Готово
Уикипедия на персийски 6000 Not needed   Готово A/B testing A/B testing A/B testing A/B testing (50%)
Уикипедия на фински Not needed   Готово   Готово   Готово   Готово
Уикипедия на френски 17 000 Not needed   Готово A/B testing A/B testing A/B testing A/B testing (50%)
Уикиречник на френски 250   Готово   Готово A/B testing A/B testing  N Неизвършено
Уикипедия на ирландски Not needed   Готово   Готово   Готово   Готово
Уикипедия на галисийски Not needed   Готово   Готово   Готово   Готово
Уикипедия на гуджарати Not needed   Готово   Готово   Готово   Готово
Уикипедия на иврит 2000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на хинди 2000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на хърватски 200 Not needed   Готово   Готово   Готово   Готово
Уикипедия на унгарски 900   Готово   Готово A/B testing A/B testing A/B testing A/B testing (50%)
Уикипедия на арменски 250   Готово   Готово   Готово   Готово   Готово
Уикипедия на индонезийски 4000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на исландски Not needed   Готово   Готово   Готово   Готово
Уикипедия на японски 6000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на явански Not needed   Готово   Готово   Готово   Готово
Уикипедия на грузински Not needed   Готово   Готово   Готово   Готово
Уикипедия на казахски Not needed   Готово   Готово   Готово   Готово
Уикипедия на кхмерски Not needed   Готово   Готово   Готово   Готово
Уикипедия на каннада Not needed   Готово   Готово   Готово   Готово
Уикипедия на корейски 2500   Готово   Готово A/B testing A/B testing A/B testing
Уикипедия на кюрдски Not needed   Готово   Готово   Готово   Готово
Уикипедия на киргизки Not needed   Готово   Готово   Готово   Готово
Уикипедия на латински Not needed   Готово   Готово   Готово   Готово
Уикиречник на люксембургски Not needed   Готово   Готово   Готово   Готово
Уикипедия на литовски Not needed   Готово   Готово   Готово   Готово
Уикипедия на латвийски 100 Not needed   Готово   Готово   Готово   Готово
Уикипедия на минангкабау Not needed   Готово   Готово   Готово   Готово
Уикипедия на македонски Not needed   Готово   Готово   Готово   Готово
Уикипедия на малаялам Not needed   Готово   Готово   Готово   Готово
Уикипедия на монголски Not needed   Готово   Готово   Готово   Готово
Уикипедия на марати Not needed   Готово   Готово   Готово   Готово
Уикипедия на малайски 500 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на бирмански Not needed   Готово   Готово   Готово   Готово
Уикипедия на непалски Not needed   Готово   Готово   Готово   Готово
Уикипедия на нидерландски 2200 Not needed   Готово A/B testing (50%) A/B testing (50%) A/B testing (50%)   Готово
Уикиречник на норвежки (нюношк) Not needed   Готово   Готово   Готово   Готово
Уикипедия на норвежки (букмол) 800 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на окситански Not needed   Готово   Готово   Готово   Готово
Уикипедия на пенджабски Not needed   Готово   Готово   Готово   Готово
Уикипедия на полски 2500 Not needed   Готово A/B testing A/B testing A/B testing A/B testing (50%)
Уикипедия на португалски 9000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на румънски 1200 Not needed   Готово A/B testing A/B testing A/B testing A/B testing (50%)
Уикипедия на руски 12 000 Not needed   Готово A/B testing A/B testing A/B testing A/B testing (50%)
Уикипедия на шотландски Not needed   Готово   Готово   Готово   Готово
Уикипедия на сърбохърватски Not needed   Готово   Готово   Готово   Готово
Уикипедия на опростен английски 900 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на синхалски Not needed   Готово   Готово   Готово   Готово
Уикипедия на словашки 350 Not needed   Готово   Готово   Готово   Готово
Уикипедия на словенски Not needed   Готово   Готово   Готово   Готово
Уикипедия на сомалийски Not needed   Готово   Готово   Готово   Готово
Уикипедия на албански 200 Not needed   Готово   Готово   Готово   Готово
Уикипедия на сръбски 500   Готово   Готово   Готово   Готово   Готово
Уикипедия на сундански Not needed   Готово   Готово   Готово   Готово
Уикипедия на шведски 1200 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на суахили Not needed   Готово   Готово   Готово   Готово
Уикипедия на тамилски 300 Not needed   Готово   Готово   Готово   Готово
Пробна Уикипедия Not needed   Готово   Готово   Готово   Готово   Готово   Готово
Уикипедия на телугу 200 Not needed   Готово   Готово   Готово   Готово
Уикипедия на тайски 1000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на тагалог Not needed   Готово   Готово   Готово   Готово
Уикипедия на турски 6000 Not needed   Готово A/B testing A/B testing A/B testing
Уикипедия на татарски Not needed   Готово   Готово   Готово   Готово
Уикипедия на украински 1400   Готово   Готово A/B testing A/B testing A/B testing
Уикипедия на урду 250 Not needed   Готово   Готово   Готово   Готово
Уикипедия на виетнамски 4000   Готово Turned off (see task T218920) A/B testing A/B testing A/B testing A/B testing (50%)   Неизвършена задача
Уикипедия на варай Not needed   Готово   Готово   Готово   Готово
Уикипедия на класически китайски Not needed   Готово   Готово   Готово   Готово
Уикипедия на южномински Not needed   Готово   Готово   Готово   Готово
Уикипедия на кантонски Not needed   Готово   Готово   Готово   Готово


Цел

Екипът за Растеж е сформиран през юли 2018 г. Екипът подкрепя програмата „Ново съдържание“ на отдела за аудитория и, от друга страна, дългосрочната цел на фондация „Уикимедия“ „Равенство на знанието“. Тези инициативи са свързани с изграждането на здрави общности, които носят широко и задълбочено съдържание на хората по целия свят. Един от начините за постигане на това е чрез ангажиране на нови сътрудници в проектите на Уикимедия. За съжаление, много малко хора, които започват да допринасят, продължават да допринасят в дните и седмиците след началото. Това е така, защото допринасянето изисква много културни и технически умения, които са трудни за научаване. Целта на екипа на Растеж е да се справи с този проблем чрез софтуерни промени, които помагат да се задържат новите сътрудници в средните по размер проекти на Уикимедия, като се започне с Уикипедиите.

Започваме работата си със средните по размер Уикипедии по няколко причини. Тези проекти имат голям потенциал за растеж, но също така пред тях има предизвикателства, на които може да се помогне чрез софтуер. Голяма част от мотивацията за работата на този екип идва от изследователския проект Опит на новия редактор, който бе предприет през 2017 г. В проучването, Фондация Уикимедия работи с чешката и корейската общности на Уикипедия, за да разбере предизвикателствата, които са пречка пред новите сътрудници. Продължавайки тази връзка, ние ще тестваме софтуерни промени в [$cswiki чешката] и [$kowiki корейската] Уикипедии, преди да ги внедрим в други средни по размер Уикипедии. Нашите промени в софтуера обикновено попадат в една от следните категории:

  • In-context help: changes to the Wikipedia editing experience to surface helpful guidance around technical and conceptual challenges.
  • Human-to-human help: forums and programs that connect editors to each other so that experienced contributors can help newer contributors succeed.
  • Task recommendations: suggesting edits that will help newcomers learn wiki skills.


Хора

The sections below may be changed significantly in the coming weeks, or are too technical or less relevant for the understanding of the project. We have decided not to have them translated.

Past projects

For information about the Growth team that existed from 2013–2015, see Growth/Growth 2014.
For information about the predecessor to this team, see Collaboration.

Past projects by various iterations of the team and volunteer developers:

Goals and metrics

As stated in the Audiences department’s 2018-2019 annual plan, the Growth team’s goal is:

Increase retention of new contributors in the target wikis, Czech and Korean Wikipedias.

To determine whether we’re meeting our goal, we have specified metrics and set targets for them:

Metric Target
New contributor retention in target wikis 10% increase
Mentor retention in target wikis Sustainable rate

The first metric, “new contributor retention”, is the main metric we use to measure our impact.  The second metric, “mentor retention”, will be relevant for interventions that involve mentorship. As we focus our work, we will consider whether that second metric is the right fit for the team at this time.

We need to create a more specific definition of “new contributor retention” in order for it to be useful.  See the section below on “What does it mean to ‘retain new contributors’?” for our team’s thinking.

In the future, this section will contain links to the Growth team's reports that track our metrics.

What does it mean to "retain new contributors"?

For the purposes of this team, “new contributors” are people who have registered accounts on a wiki project, even if they have not made an edit. To “retain” them means that they make edits and continue to make edits over time. Though we hope that contributors are retained for months and years, we know that they will first have to make it through their first days and weeks. Those first days and weeks are more likely to be the Growth team’s focus.

There are different periods of time over which we can measure retention. One definition might be “second month retention”, meaning a contributor is "retained" if they edit during their first month and also edit during their second month. But another definition might be “second week retention”, meaning a contributor is "retained" if they edit during their first week and also edit during their second week.

As we work, the Growth team will determine which types of retention are most important to track and to increase.  See this page for a formal definition of retention.

Background

Wikimedia projects need to have a constant stream of new contributors in order to become hubs for broad and deep content. New contributors replace experienced contributors who stop editing. They also increase the diversity of the editing community. This stream of new editors allows projects to grow their content while increasing the diversity of their content. But in many Wikimedia projects, the number of active contributors is decreasing or staying the same, and the retention rate of new contributors is also decreasing or staying the same. This issue was studied in the 2013 paper The Rise and Decline of an Open Collaboration System: How Wikipedia's reaction to popularity is causing its decline. The authors showed that active contributors in English Wikipedia began to shrink in 2007, with the major cause being increasing technical and cultural barriers for contributors. Since then, similar patterns have been seen in other Wikimedia projects.

Data showing the state of active contributors and contributor retention in Wikimedia projects is forthcoming.

Beyond the high-level numbers themselves, additional research suggests that many new contributors do not reach their full potential because contributing is both technically and culturally complicated. For instance, it is common for excited new contributors to have their first edits reverted or their first pages deleted without an informative explanation. This causes them to be confused and disappointed, and ultimately not to continue editing.

Together, the numbers, research, and stories, mean that we can do better to engage and retain new contributors. In particular, the Wikimedia Foundation decided to focus on mid-size Wikipedias because those projects need to grow their content, have challenges with contributor retention, and there is potential for software to help.

To better understand what causes new contributors to stay and to leave, the Wikimedia Foundation completed the New Editor Experiences research project in 2017.  The project identified the main challenges experienced by new contributors to Wikipedia, and a set of potential solutions.  See the “Challenges” and “Solutions” sections below for the details.

The Growth team formed to take action on the challenges and solutions identified by the research project. We will continue our relationship with the Czech and Korean communities by testing changes in those wikis first. When we discover changes that increase contributor retention, we will engage other communities to consider deploying those changes in more wikis.

Although much valuable research has already been done to help our team understand new editors, important open questions remain. The team records and prioritizes our open questions on this page. We will be deliberate about using research, data, surveys, and feature instrumentation to answer them.

Principles

The following is a list of healthy characteristics that we think wikis should exhibit with respect to new contributors.  They are guiding principles for our team, and we hope to help make them a reality in the wikis we work with.

  • Diverse contributors lead to wikis with broad and deep content.
  • Contributors who want to make useful improvements to a wiki should all be able to find a place in the community where they fit in.
  • Contributors should be able to learn to edit on their own.
  • Contributors of any skill level should be able to ask for and receive help from other community members.
  • Contributors should be able to learn and edit in a supportive and non-confrontational environment.

Challenges

There are challenges that stand in the way of the principles above.  The main challenges were identified by the New Editor Experiences research project that was completed in 2017.  With the help of Czech and Korean community members, researchers interviewed 64 contributors to Czech and Korean Wikipedias to learn about why they started editing, what they found easy or difficult, and if they've stopped editing, why they stopped. The project surfaced a set of technical, conceptual, and cultural challenges, summarized below.  Our team’s work will help wikis overcome these challenges so that the principles can become reality.

  • Technical: new contributors struggle with specific skills needed to contribute.
    • Editing: though Visual Editor is helpful for new contributors, it is hard for them to learn the process of building, citing, and publishing.
    • Communication: new contributors have trouble finding and using Talk pages. This is because Talk pages do not use Visual Editor, and because they work differently than other internet discussion systems.
    • Finding help: many wikis have scattered and inconsistent help materials that are difficult for new contributors to find and use.
  • Conceptual: new contributors have trouble learning core wiki policies and best practices.  The following are the concepts that are most challenging.
    • Community: many new contributors do not realize there is an active community behind each wiki project.
    • Verifiability and citations: all content must be attributed to reliable sources.
    • Notability: all content must have garnered enough broad attention to deserve an article.
    • Encyclopedic style and neutral point of view: articles should present content without bias toward one side of an argument.
    • Copyright: content should not violate the licensing of its sources.
  • Cultural: the wiki environment can be discouraging to new contributors who are trying to find where they fit in.
    • Personas: new contributors have different objectives for why they are editing, but it is hard to figure out how to accomplish them.
    • Framing: the way that contributors communicate impacts whether new contributors stay. Negative feedback can discourage further contribution.

Solutions

The Growth team will attempt multiple solutions to the above challenges, and we will learn and expand as we go along.  These are the findings from the New Editor Experiences project that will guide the solutions we attempt:

  • Intermediaries: many new contributors have succeeded because a partner or mentor helped them learn to edit.  These partners are frequently found in off-wiki places like schools, libraries, or meetups.
  • Iterative learning: new contributors have more success when they learn editing skills over time in safe environments.
  • Outside help: new contributors frequently search for help outside of Wikipedia, either in off-wiki communications, or through other internet resources.

Those trends lead to two main categories of solutions to the challenges described above.  The work of our team will usually fit into one of these categories:

  • Human-to-human help: forums and programs that connect contributors to each other so that experienced contributors can help newer contributors succeed.  This can include help desk forums, mentorship opportunities, or even off-wiki connections.
  • In-context help: changes to the Wikipedia editing experience to surface helpful guidance around technical and conceptual challenges.  This is guidance surfaced at the time it is needed, in the place where it is needed -- as opposed to on a separate page that may be difficult to find.

This page contains the list of ideas that the team has considered and discussed with communities.

How we work

The Growth Team follows several principles as we work toward our objective.

  • We keep in close communication with the communities our team affects, so that our work remains grounded in reality.
  • We start with small interventions, learn quickly, and adjust our approach.
  • We make decisions based on evidence from experiments, data, and user research.
  • We take the time to equip ourselves with the tools we need to be flexible and work quickly.
  • The software we build gives flexibility to the communities who use it, so they can modify and improve it on their own.
  • When we know something doesn’t work, we remove it cleanly and learn for the future.
  • We follow the Wikimedia Product Guidance for working with communities.

How to work with us

While we will be focusing on Czech and Korean Wikipedias during 2018 as our initial audiences, we are looking for information and input from various other places and demographics. Here are some ways you can help us through some useful resources on how to interact with newcomers or how to get the tools we create on your wiki.

References

These are links and research that underpin the background, principles, challenges, and solutions above, and that continue to shape our team’s thinking.

  1. Bengali Wikipedia replaced Korean Wikipedia on February 2021.