The Wikimedia Foundation's Product Analytics team has nurtured data-informed decision-making in the Product department since February 2018.

We deliver quantitatively-based user insights to inform decision-making in support of Wikimedia's strategic direction toward service and equity.

We strive to provide guidance, insights, and data that are:
Ethical • Trusted • Impactful • Accessible • Inclusive • Inspired

What we do

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Product Analytics contributes to the Wikimedia Movement through our work with Product teams and departments across the Foundation.

Our responsibilities include:

  • Empowering others to make data-informed decisions through education and self-service analytics tools
  • Helping set and track goals that are achievable and measurable
  • Ensuring that Wikimedia products collect useful, high quality data without harming user privacy
  • Extracting insights through ad-hoc analyses and machine learning projects
  • Building dashboards and reports for tracking success and health metrics
  • Designing and analyzing experiments (A/B tests)
  • Developing tools and software for working with data, in collaboration with Data Engineering and Product teams.
  • Addressing data-related issues in collaboration with teams like Data Engineering, Security, and Legal

Who is on the team

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Listed alphabetically by first name within each section

Product Analytics is part of the Research and Decision Science group, led by Kate Zimmerman, Senior Director of Decision Science.

Team Leadership

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Team Members

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Product team support

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Analyst FY24–25 FY23-24 Embedded in…
Connie De-embedded Structured Content

Inuka

Irene De-embedded Campaigns-Product

Trust and Safety Product (Incident Reporting System, limited capacity)

Wikipedia ChatGPT-plugin and other Future Audiences experiments

Jennifer Part-time embedded in Web

Supporting Temporary Accounts (formerly IP Masking)

Trust and Safety Product (IP Masking)

Web

Krishna Chaitanya Part-time embedded in Language and Product Localization (LPL) during Q1 while wrapping up support for Automoderator project.

Full-time embedded in LPL for the remainder of the fiscal year.

Language

Moderator Tools

Community-Tech (limited capacity)

Megan Part-time embedded in Editing Editing

Abstract Wikipedia

Morten De-embedded

Supporting Metrics Platform

Growth

Metrics & Experimentation Platforms

Shay Full-time embedded in Wikimedia (Mobile) Apps Wikimedia Apps

Team references

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All sub-pages of Product Analytics

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