Inuka team


Millions of people in emerging markets are coming online for the first time. It is imperative that our projects support and welcome new readers with access to knowledge that matches how they consume content on the internet.

The Wikimedia Foundation Inuka team, (formerly New Readers product team) was formed in July 2019 as part of the Product department. The team's mission is to deliver compelling experiences to Wikipedia readers in emerging markets, driving increased adoption and retention of Wikipedia in areas where internet use is rapidly growing.

Why the name Inuka?Edit

Inuka is a Kiswahili word that means "to rise". Our team's mission is to raise the relevance of Wikipedia and other Wikimedia project content, to readers in Emerging Markets who are not accessing it yet. We chose to use a name from a language spoken in a part of emerging markets, in Africa, as a way to remind us of the audience we want to reach with our product choices. It is aspirational, and reminds the team that everything we build or implement, should be taking us towards the goal of raising worldwide readership.

Team PrinciplesEdit

When designing and building products for people in Emerging Markets, this team will:

  • Focus on emerging markets readers
  • Build for mobile-first experiences
  • Explore new form factors

Team UpdatesEdit

Quarterly UpdateEdit

Q1 2020/2021

Wikipedia for KaiOS

  • Released the first version of the Wikipedia app to KaiOS users in India who use JioPhones.
  • Introduced support for RTL languages
  • Updated copy for onbooarding
  • Improved image gallery
  • Performance and security optimizations

Wikipedia Preview

  • Created a demo site to demonstrate how Wikipedia Preview (WP) works. The site shows how Wikipedia Preview works in multiple languages, both LTR and RTL. This experience is best seen on a mobile phone.
  • Updated the Wikipedia Preview design style to improve how the Wikipedia logo and icons are displayed


  • Framing what research we can carry out with educators, teachers and parents to identify product interventions.

Q4 2019/2020

Wikipedia for KaiOS

Wikipedia Preview

  • User testing on how users would discover that Wikipedia Preview is available on a website
  • Began framing what the Wikipedia Preview experience would look like on mobile phones

2020/2021 plansEdit

The past year was focused on building the Inuka team with a designer, two engineers and a technical program manager onboarded in the third quarter. The team also spent time identifying potential opportunities and focused work on the development of the beta version of the Wikipedia app for KaiOS.

In the 2020/2021 fiscal year, the team's priorities are:

  • To launch the beta version of the Wikipedia for KaiOS app. You can follow the progress of work on KaiOS on phabricator with the tag #kaios-wikipedia-app
  • To extend Wikipedia access to 3rd party sites through the development and piloting of Wikipedia Preview which shows previews of Wikipedia content
  • Work with communities to understand how we can serve readers in emerging markets better
  • Explore what contributions the team can make to Education based on the impacts of covid on the education sector

2019/2020 plansEdit

In the 2019/2020 fiscal year, the team's priority is to add new form factors and localized content to substantially extend product experiences in order to grow readership worldwide.

The team plans to do this in the following ways:

  1. Design a custom Wikipedia app experience for smart feature phones
  2. Partner with communities to make the mobile web main page more useful to readers in Emerging Markets through new tools
  3. Extend Wikipedia experiences to external products


Initiative 1: Design a custom Wikipedia app for smart feature phonesEdit

Smart feature phones are reported to be in 100 million devices around the world. Based on the KaiOS platform, smart feature phones allow users to experience mobile apps in a similar fashion to apps on Android/iOS.

The experience of users on the Wikipedia mobile web is challenging because of the form factor of a feature phone with a none-touch screen. The team will build an experience to allow readers to easily access written knowledge in a form that fits the device.

Initiative 2: Make the mobile web main page more usefulEdit

The mobile web main page in many smaller wiki communities hardly changes as it requires substantive effort from community members to keep it up to date on a daily basis. The main page could be a great channel for readers to discover content that is useful and meaningful to them. The team will explore features that make it possible to increase the relevance of content for readers on the main page.

Initiative 3: Extend Wikipedia experiences to external productsEdit

The team will explore and experiment with making it possible to read and interact with Wikipedia content outside of Wikipedia.

Meet the TeamEdit