Product Analytics/Mission and Values
Our mission and values inform our work: what we do and how we do it.
Mission edit
We deliver quantitatively-based user insights to inform decision-making within the Foundation and the Wikimedia Movement in order to support Wikimedia’s strategic direction toward service and equity.
Values edit
We strive to provide guidance, insights, and data that are:
Ethical | The data we use are ethically sourced & applied. |
Trusted | Our analysis is reliable & valid. We clarify our level of certainty, flag issues if they arise, and provide caveats as needed. |
Impactful | We focus on providing insights that impact product development and organizational decisions. |
Accessible | Our colleagues can access the data they need and understand how to use it. Our guidance and insights are clear and digestible. |
Inclusive | Inclusivity and equity are fundamental moral imperatives.
In our daily work, we seek out diverse perspectives and abilities to strengthen the quality of our analysis. |
Inspired | We spark creativity through deep thought, collaboration, and fun! |