Product Analytics/Mission and Values
Our mission and values inform our work: what we do and how we do it.
Mission
editWe deliver quantitatively-based user insights to inform decision-making within the Foundation and the Wikimedia Movement in order to support Wikimedia’s strategic direction toward service and equity.
Values
editWe strive to provide guidance, insights, and data that are:
Ethical | The data we use are ethically sourced & applied. |
Trusted | Our analysis is reliable & valid. We clarify our level of certainty, flag issues if they arise, and provide caveats as needed. |
Impactful | We focus on providing insights that impact product development and organizational decisions. |
Accessible | Our colleagues can access the data they need and understand how to use it. Our guidance and insights are clear and digestible. |
Inclusive | Inclusivity and equity are fundamental moral imperatives.
In our daily work, we seek out diverse perspectives and abilities to strengthen the quality of our analysis. |
Inspired | We spark creativity through deep thought, collaboration, and fun! |