Product Analytics

About UsEdit

Monthly report on key Product metrics

Nurturing data-informed decision-making in Product since 2018-02-01.

Our Mission & ValuesEdit

We deliver quantitatively-based user insights to inform decision-making in support of Wikimedia’s strategic direction toward service and equity.

We strive to provide guidance, insights, and data that are:
Ethical • Trusted • Impactful • Accessible • Inclusive • Inspired

What We DoEdit

Product Analytics contributes to the Wikimedia Movement through our work with Product teams and departments across the Foundation.

Our responsibilities include:

  • Empowering others to make data-informed decisions through education and self-service analytics tools
  • Helping set and track goals that are achievable and measurable
  • Ensuring that Wikimedia products collect useful, high quality data without harming user privacy
  • Extracting insights through ad-hoc analyses and machine learning projects
  • Building dashboards and reports for tracking success and health metrics
  • Designing and analyzing experiments (A/B tests)
  • Developing tools and software for working with data, in collaboration with Analytics Engineering and Product teams.
  • Addressing data-related issues in collaboration with teams like Analytics Engineering, Security, and Legal

Product Team SupportEdit

Each analyst is a point person for a team, project, or program. Our goals are to maintain context and domain knowledge while also allowing for flexibility in analyst work assignments. For more information about how we work with Product teams, see Working with Product Analytics.

Analyst FY20-21 Point person for... FY21-22 Point person for…
Connie Self-Service Reporting & High-Level Metrics Search Platform & Structured Data
Irene Campaigns & Data as a Service
Jennifer Anti-Harassment Tools & Trust & Safety Anti-Harassment Tools & Web
Maya Data Quality & Reporting Metrics Platform & Data as a Service
Megan Web & Editing Editing & Language
Morten Growth & Structured Data Growth & Newcomer Experience
Neil Language & Inuka Inuka & Trust & Safety Engineering
Shay Android & iOS Android & iOS

Teams that do not currently have an assigned point person are encouraged to submit requests through Phabricator. Depending on the team's capacity and organizational needs, we may also accept requests from others in the Wikimedia Foundation. The team reserves "10 percent time" to work on professional development.

Who is on the teamEdit


Listed alphabetically by first name within each section


  • Kate Zimmerman, Director of Data Science
    • Ask me about: Collaborating with Product Analytics, using data to inform product and business decisions, experiment design, decision science, applied stats
  • Mikhail Popov, Data Science Manager
    • Ask me about: Collaborating with Product Analytics, R, data visualization, search & traffic logs, querying product data, statistical models, Bayesian methodology, machine learning, Better Use of Data program, Event Platform, Metrics Platform

Team MembersEdit

  • Connie Chen, Sr. Data Scientist
    • Ask me about:
  • Irene Florez, Data Scientist III
    • Ask me about:
  • Jennifer Wang, Staff Data Scientist
    • Ask me about: AHT/Comm tech metrics
  • Maya Kampurath, Analyst III
    • Ask me about:
  • Megan Neisler, Data Scientist III
    • Ask me about: R, data visualization, reader metrics, technical writing
  • Morten Warncke-Wang, Staff Data Scientist
    • Ask me about: R, machine learning, spatial (geographic) models, article quality, editor/editing/newcomer metrics, prior research on Wikipedia, and perhaps also time-series modeling (forecasting)
  • Neil Shah-Quinn, Sr. Data Scientist
    • Ask me about: Python for data analysis, SWAP, editor metrics, new editor research
  • Shay Nowick, Sr. Data Scientist
    • Ask me about: Mobile metrics, Pydata and Jupyter Notebooks, cohort analysis

Honorary MembersEdit

  • Jason Linehan, Staff Software Engineer
    • Tech Lead for Metrics Platform
    • Ask me about: programming languages other than R, analytics infrastructure, randomness
  • Lauren de Lench, Sr. Technical Program Manager
    • Ask me about: team process, meetings, coordinating cross-team projects

How to get help with data or analysisEdit

Submitting RequestsEdit

If you'd like to request data, analysis, or advice, create a task in Phabricator or send an email to

Requests are reviewed by Product Analytics and inform the direction and priorities of data projects. A team member will follow up about whether we’ll be able to work on your request.

Some questions may be suited to office hours; see Product Analytics Office Hours for more information and a link to book appointments.

Provide the following information to help us prioritize and respond to your request appropriately:

  • Name for main point of contact and contact preference
We use Phabricator to track our work and provide progress updates. Please let us know if you would like us to follow up by other methods (e.g. email).
  • What teams or departments is this for?
This helps us understand who will be using the analysis.
  • What are your goals? How will you use this data or analysis?
This helps us understand the context and priority. What decisions do you need data to inform? Will you take different actions depending on the direction of the data? Do you want to share data publicly? Do you want to include data in a narrative or message (e.g. for PR, audience engagement, or fundraising)?
  • What are the details of your request? Include relevant timelines or deadlines
Is there a date after which the analysis will no longer be useful? Please provide any timeline/relevant deadlines, requested formats, examples, links to documentation, or other information that would help us understand your request.
  • Is this request urgent or time sensitive?
We try to reply to “Urgent” requests immediately and “Time sensitive” requests by the end of the workday. All other requests will be prioritized during our weekly triage.

Note: We use Phabricator to track our work, and by default tickets are publicly visible. If any part of your request is sensitive and should be kept confidential, let us know.

Office HoursEdit

Analysts host weekly office hours (details). Click here to view the calendar or schedule an appointment.

Data FAQsEdit

See meta:Research:FAQ

How to contact usEdit

  • Contact information for team members are available on their user pages (linked above).
  • Group mailing list: product-analytics

Further informationEdit

Data references and reportsEdit

Guidelines and best practicesEdit

Documentation for tools we useEdit

  • Phabricator (managing requests and tracking work)
  • Superset (WMF internal dashboards and reports)
  • Turnilo (WMF internal tool for pivoting and exploring data)
  • Event Platform (Various event stream distribution and processing systems we employ at WMF)
  • Matomo/Piwik (JavaScript tracking client used for and other smaller-scale sites)

Team referencesEdit