Growth/Growth team updates

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This page contains updates on the Growth team's work to increase new editor activation and retention. The planning for this work began in June 2018. The team works on multiple projects at a time, but they will all be discussed on this page.

How to get involved

It is important that our work is grounded in the reality of the communities we hope to help. If you have thoughts or ideas around this project or our team's work, please comment on this project's talk page.

Project updates

Updates for 2023 are listed below, from this page. Watch 2023 updates. ● See also the Release Timeline ● Growth team updates: 2023, 2022, 2021, 2020, 2019, 2018.



Update 2023-02-03: Positive reinforcement, Mentorship for workshop attendees, & "Try editing" prompt for donors

  • Positive Reinforcement
    • Impact Module
      • The new Impact module is released as an A/B test to Growth pilot wikis and we’ve released several minor improvements and bug fixes (T327849, T324675, T327824). Next up we will complete experiment analysis to determine how this change has affected newcomers (T327581).    
    • Leveling Up
      • We are wrapping up some analysis to better understand where we should set baseline Leveling Up prompts (T322433)
      • Engineering work has started on improving the post-edit dialog when a newcomer has topics or tasks selected that result in no suggestions (T324177).
      • The main purpose of Leveling up work is to encourage newcomers to try new and more difficult types of tasks, and our initial work on that effort has started (T322386).  
    • Personalized Praise
      • The backend work needed to support the new “personalized praise” module on the Mentor dashboard has been completed (T322444).  
  • Mentorship
  • Newcomer experience projects
    • Special account creation pages for donors are now available on SV, IT, JA, FR, and NL Wikipedias (T321370). This work expands the Thank you page experiment in which we encouraged donors in certain languages / on certain wikis to try editing Wikipedia.
  • Welcome Survey
    • Vietnamese Wikipedia now has a newcomer welcome survey (T325376).

Update 2023-01-27: Positive reinforcement, SpecialPages, PageTriage, & Mentorship

Update 2023-01-19: Newcomer experience projects & Positive reinforcement update

  • Newcomer experience projects
    • The Growth team has been partnering with other WMF teams to conduct several experiments aimed at increasing new editor activation and retention. An overview of the four main projects completed are available here: Newcomer experience projects
  • Positive reinforcement
    • There are three parts to the Positive reinforcement project, and we are nearly complete with the first. The work needed to complete the new Impact module is almost complete (T222310). The Growth team is now shifting to focus on Leveling Up (T317813) and Personalized Praise (T317817).  
  • Welcome survey
    • On January 30th, we will deploy the welcome survey to Vietnamese Wikipedia (T325376). After this update, all language editions of Wikipedia with Growth tools enabled will receive the Welcome survey.
  • Newcomer experience + New article creation
    • A few Growth team members are meeting with New Pages Patrol representatives and other English wikipedia community members to discuss improvements for newcomers who come to the wikis primarily interested in article creation (meeting details). The Growth team hopes to learn more about current NPP challenges and consider how a project around Article Creation for Newcomers fits into the plans of the Growth team. If this project is prioritized we will spend more time gathering feedback from other wikis and especially focus on feedback from new editors.

Update 2023-01-13: Positive reinforcement updates and Mentorship improvement

  • Positive Reinforcement
    • We released several Impact module improvements including a change to the logic of how we are displaying “Total edits” (T325216).
    • The new Impact module is still being A/B tested on Pilot wikis. We will conduct a thorough analysis once the experiment has run long enough to gather retention metrics, but in the meantime the impact module leading indicators appear healthy.
    • Thanks has been added to Watchlists, Contributions, and Recent Changes (T51541, T90404). We will soon work on design ideas for improvements to the confirmation step (T315859).  
  • Mentorship
    • We have worked on a few changes recently to help ensure that when a Mentor is blocked locally or globally they don’t continue to receive questions from mentees (T325087, T318819).
  • Add a Link
    • Newcomers at Growth pilot wikis will now receive “add a link” suggestions for articles that are more clearly "underlinked" (T301096). After discussing this change with Pilot communities and looking at “add a link” metrics we will decide if this change should be released to more wikis.