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Growth team newsletter #25

Welcome to the twenty-fifth newsletter from the Growth team!

Leveling up release

We released Leveling up features to our pilot wikis on March 22 for an initial A/B test.
In this test, we use post-edit dialogs (pop-ups shown after publishing an edit) and notifications to encourage new editors to try new types of newcomer-friendly suggested edits.
We are closely monitoring the short term impact of this feature as well as the longer term effect on newcomer productivity and retention. If the experiment shows positive results, we will release this feature to more wikis.

5,000+ images added via the newcomer task in February

In February 2023, 5,035 images were added via the newcomer “add an image” feature (on all wikis where available); 155 were reverted.
Since the feature “add an image” was launched: 36,803 images have been added; 2,957 images were reverted.

Add a link
- Community Ambassadors completed an initial evaluation that confirmed that prioritizing underlinked articles resulted in better article suggestions. We then evaluated the change on Growth pilot wikis, and results suggest that more newcomers are successfully completing the task and experiencing fewer reverts. We have now deployed the new prioritization model to all wikis with "add a link" enabled. [1][2]
- We continue the deployment of "add a link" to more wikis. These changes are regularly announced in Tech News. To know if newcomers at your wiki have access to this feature, please visit your Homepage.
The Impact module was deployed on our pilot wikis, where we conducted an A/B test. We published initial findings, and a data scientist is now completing experiment analysis. [3]
Donor Thank you page experiment – Donors land on a “thank you” page after donation, and that landing page now includes a call to action to try editing: Example Thank you page in French. This promising feature is tested at several Wikipedias (French Wikipedia, Italian Wikipedia, Japanese Wikipedia, Dutch Wikipedia, Swedish Wikipedia).
Growth features are now the default experience on both test.wikipedia.org and test2.wikipedia.org. You can test our features there.

Add an image – We plan to offer section-level image suggestions as a structured task for newcomers.
- We are starting design work. [4]
- Growth team Ambassadors helped with an initial evaluation of these section-level image suggestions. [5]
- We will start a community consultation in which we share initial ideas and designs soon. [6]
IP Editing: Privacy Enhancement and Abuse Mitigation – We will support this project for all Growth Team maintained products and extensions that may be affected by IP Masking. [7]

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