Wikimedia Product/New Content Program Metrics Reports

Overview

This page links to and organizes all reports relevant to the new content program metrics identified in the 2018-2019 annual plan for the Audiences department in the Wikimedia Foundation. The metrics owner in each section is responsible for coordinating with their team to collect updated reports on each metric to show progress towards the identified targets.

Reports

High-Level New Content Metrics

Metrics owner: Product Analytics team

Goal: Improve content by retaining new contributors with diverse interests

Metric	Target	Report
New contributor retention on target wikis	10% increase in rate
Rate of new article creation on target wikis	10% increase in rate
Mobile edit volume on target wikis	10% increase

Outcome 1: Progressive Onboarding

Metrics Owner: Danny Horn

Goal: Increase retention of new contributors through teaching

Metric	Target	Report
New contributor retention rate for impacted users	10% increase in rate

Metrics Owner: Marshall Miller

Goal: Increase retention of new contributors through human help

Metric	Target	Report
Mentor retention on target wikis	Sustainable rate	This was determined to not be a key metric for the team.
New contributor retention on target wikis	10% increase in rate	Help Panel leading indicators report, Help Panel activation report, Newcomer Homepage leading indicators report.

Outcome 2: Communication

Metrics Owner: Danny Horn

Goal: Make communication easier in order to retain contributors

Metric	Target	Report
Long-term retention of contributors	No increases this year

Outcome 3: Mobile Contribution

Metrics Owner: Jon Katz

Goal: Increase mobile edits and retention by improving mobile editing

Metric	Target	Report
Mobile contributor retention rate on target wikis	10% increase
Mobile edit rate on target wikis	10% increase
Mobile edit revert ratio on target wikis (commonly referred to as revert rate)	Sustainable rate

Mobile web

Metrics Owner: Olga Vasileva

Goal: Quick improvements to mobile editing through skins

Metric	Target	Report
Mobile web edit rate on target wikis	10% increase	AMC metrics for FY18-19 Report
Retention rate for opt-in advanced mobile mode amongst medium and high-volume editors (100+ edits)	At least 60% retention	AMC metrics for FY18-19 Report. Dashboard with the mf-amc-optin property. Set to true each time someone opts out.
Moderation actions on mobile web on target wikis	10% increase	AMC metrics for FY18-19 Report

iOS

Metrics Owner: Josh Minor

Goal: Improved iOS contributor retention via better traditional contribution experience (more details)

Metric	Target	Report
Total iOS app edit counts	10% increase	Baseline for Q1 FY18-19, Impact of the iOS Wikidata descriptions editing feature, Editing metrics Q1-Q3 FY 18-19, Editing metrics FY18-19
Editor retention	10% increase	Baseline for Q1 FY18-19, Impact of the iOS Wikidata descriptions editing feature, Editing metrics Q1-Q3 FY 18-19, Editing metrics FY18-19

Android

Metrics Owner: Charlotte Gauthier

Goal: Improved new Android contributor acquisition in emerging markets

Metric	Target	Report
Android contributor retention on target wikis	10% increase	Editing metrics for FY18-19: New Contributors
Android edit rate on target wikis	10% increase	Editing metrics for FY18-19: Edits, Suggested Edits (v1) (all wikis)
New editor acquisitions (all on target wikis)	10% increase	Editing metrics for FY18-19: New Contributors

Visual-based mobile editing

Metrics Owner: ~~Dan Garry~~

Goal: Increase mobile editing via WYSIWIG editing

Metric	Target	Report
Number of edits per period via mobile visual editing feature(s)	10% increase	VisualEditor on mobile report
Number of edits per period via mobile visual editing feature(s) from newer editors (first 6 months after registration)	10% increase	VisualEditor on mobile report
Number of editors per period using mobile visual editing feature(s)	10% increase	VisualEditor on mobile report

Outcome 4: Local Language Content

Metrics Owner: Runa Bhattacharjee

Goal: Higher coverage in non-English because of more articles

Metric	Target	Report
Rate of new article creation on target wikis	10% increase

Content Translation

Metrics Owner: Pau Giner

Goal: Improve content translation tool

Metric	Target	Report
New editor success rate with content translation tool	Increases
Surviving translated article rate	Increases

Improve Translate extension & Translatewiki process