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Growth team newsletter #29

Welcome to the twenty-ninth newsletter from the Growth team! Help with translations

Community Conversations

The Growth team will host its first community conversation Monday, 4 December (19:00 - 20:30 UTC). The topic for this meeting will be Mentorship.

This first meeting language will be English, but we plan to host conversations in other languages, and about other topics. Please visit the conversation page on-wiki for the details on how to join. You can also watch the page, or suggest ideas for upcoming conversations there.

Impact Module

At the beginning of November 2023, the Growth team deployed the New Impact Module to all Wikipedias. We recently released a follow up improvement to how edit data was displayed based on editor feedback. [1]

Add a Link

We released “add a link” to 35 more Wikipedias. [2] [3]

We have a few Wikipedias remaining:

• German and English Wikipedia will be contacted at the beginning of January 2024.
• There are a few small wikis that will not receive the task until they have enough articles for the algorithm to work properly.

Community Configuration

• We shared Community Configuration 2.0 plans with technical stakeholders. [4] 🖂
• Initial Community Configuration design ideas have been shared and discussed with community members.
• A basic Community Configuration 2.0 demo is released on ToolForge.
• Developers can find some initial proof of concept code shared on gitlab.

Mentorship

When a mentor marked themselves as "Away", they were not getting their name assigned to new accounts when they returned. This has been fixed. [5]

We improved the message received by newcomers when their mentor quits, to reduce confusion. [6]

We worked on ensuring that all mentees are assigned to an active mentor. This required reassigning mentees with no mentors to a new mentor. We paused this as the clean-up script confused some editors. We will resume it when the identified blockers are resolved. [7]

It is now possible to create an Abuse Filter to prevent one user from signing up as a mentor. [8]

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

18:04, 1 December 2023 (UTC)

Growth News, April 2024

The Growth team will now send quarterly reports to keep you in the loop. Growth team weekly updates are available on wiki (in English) if you want to know more about our day-to-day work.

If you want to receive more general updates about technical activity happening across the Wikimedia movement (including Growth work), we encourage you to subscribe to Tech News.

Community Configuration

Growth features are currently configurable at Special:EditGrowthConfig. This quarter we are working on making Community Configuration accessible for other MediaWiki developers while also moving Growth feature configuration to the new CommunityConfiguration extension.

An early version of Community Configuration can be tested at Spanish Beta Wikipedia. We plan to release the new Community Configuration extension to pilot wikis (Arabic and Spanish Wikipedia) in early May, 2024. The first non-Growth team feature to utilize Community Configuration will be Automoderator.

In parallel with the development, the Growth team will propose Community Configuration usage guidelines, Community Configuration design guidelines, and provide technical documentation.

Experiment Results

Add a Image experiment analysis results

The Growth team conducted an experiment to assess the impact of the “Add an Image” structured task on the Newcomer Homepage's "Suggested Edits" module. This analysis finds that the Add an Image structured task leads to an increase in newcomer participation on the mobile web platform, particularly by making constructive (non-reverted) article edits:

• The likelihood that mobile web newcomers make their first article edit (+17.0% over baseline)
• The likelihood that they are retained as newcomers (+24.3% over baseline)
• The number of edits they make during their first two weeks on the wiki (+21.8% over baseline)
• A lower probability of the newcomers' edits will be reverted (-3.3% over baseline).

Personalized praise experiment results

This feature was developed for Mentors as part of the Growth team's Positive Reinforcement project. When A/B testing on Spanish Wikipedia, we found no significant impact on retention, but we found a significant positive impact on newcomer productivity. However, we concluded that the results weren’t positive enough to justify the time investment from Mentors. We plan to discuss this feature with our pilot wikis, and consider further improvements before scaling this feature further. Meanwhile, communities willing to test the feature can ask to have it deployed. (T361763)

English donors encouraged to try editing

As in previous years, donors were directed to a Thank you page after donation (example). However, this year we tested a new “Try editing Wikipedia,” call to action on the Thank You page. This call to action linked to a unique account creation page. From this account creation page we were able to track Registrations and Activation (editing for the first time). During the English banner campaign, the Donor Thank you page led to 4,398 new accounts, and 441 of those accounts went on to constructively edit within 24 hours. (T352900)

Future work

Annual Plan

The Growth team and the Editing team will work on the WE1.2 Key Result in the coming fiscal year. We will start initial discussions with communities soon to help finalize our plans. (T361657)

Newcomer Homepage Community Updates module

We plan to A/B test adding a new Community Configurable module to the Newcomer Homepage that will allow communities to highlight specific events, projects, campaigns, and initiatives. We are early in the planning phase of this project that will take place first at our pilot wikis and wikis volunteering. We welcome community feedback on initial designs and plans, in any language at our project talk page.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

18:55, 23 April 2024 (UTC)

Growth News, July 2024

Community Configuration

The Growth team released Community Configuration at all Wikipedias. You can access it at Special:CommunityConfiguration.

This new special page replaces Special:EditGrowthConfig. For now, all Growth features can be configured using Community Configuration. Configuration for AutoModerator (T365046) and other features will be available in the future.

You can help with translations. The interface translation is done at Translatewiki.net. You can also help translate the documentation.

If you attend Wikimania 2024, please join us for the session about Community configuration's future!

Current work

Newcomer Homepage Community Updates module

We will add a new Community Configurable module to the Newcomer Homepage that will allow communities to highlight specific events, projects, campaigns, and initiatives. We have released a simple version available to beta wikis. We will conduct an A/B test at our pilot wikis using the new Metrics Platform. We still welcome community feedback on initial designs and plans, in any language at our project talk page.

Future work

Increase constructive activation on mobile

As part of the Growth team 2024/2025 Annual Plan, the Growth team will explore various ways to increase the percentage of newcomers who successfully start editing.

Editing a Wikipedia page requires too much context and patience. It means many trial and error for newcomers to contribute, meaning a steeper learning curve and potential discouraging reverts. To support a new generation of volunteers, we will increase the number and availability of smaller, structured, and more task-specific editing workflows (E.g. Edit Check and Structured Tasks). The Growth team will primarily focus on Structured Tasks, while working closely with the Editing team to ensure our work integrates well with Edit Check.

Stay informed

Growth team weekly updates are available on wiki (in English) if you want to know more about our day-to-day work. If you want to receive more general updates about technical activity happening across the Wikimedia movement (including Growth work), we encourage you to subscribe to Tech News.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

15:08, 30 July 2024 (UTC)

Growth News, October 2024

Current work

Newcomer Homepage Community Updates module

We will add a new module to the Newcomer Homepage that will allow communities to highlight specific events, projects, campaigns, and initiatives. We have released a simple version on beta wikis and we will soon start an A/B test on our pilot wikis. This module will only display on the Newcomer Homepage if communities decide to utilize it, so learn how to configure the Community Updates module, or share your thoughts on the project's talk page.

One design concept aimed to increase constructive activation

Constructive activation experimentation

After showcasing early design ideas at Wikimania, we conducted user testing of design prototypes. We now aim to engage communities in further discussions and plan to run a targeted experiment, presenting a structured task within the reading view to logged-in new account holders with zero edits.

Community Configuration

This Community Configuration extension was developed to help communities customize wiki features to meet their unique needs. The Growth team is now helping other Wikimedia Foundation teams make their products configurable:

• The Moderation Tools team now provides Community Configuration for Automoderator. (T365046)
• Certain Babel extension settings will be configurable soon. (T328171)

Future work

As part of the Growth team annual plan, we will continue to investigate ways to increase constructive activation on mobile, while also working with Data Products to move forward A/B testing functionality via the Metrics Platform.

Community events

• Growth team members presented Community Configuration: Shaping On-Wiki Functionality Together at Wikimania (slides). The session recording is available to watch on YouTube. This session provided an update on the Community Configuration project and introduced details about the upcoming features that communities will soon be able to configure. Representatives from the Moderator Tools, Editing, Web, and Campaigns teams shared their plans for utilizing Community Configuration in the future. Following these presentations, the WMF Growth team's Benoît Evellin and Martin Urbanec answered audience questions.
• Habib Mhenni gave a presentation of how mentorship works at WikiIndaba 2024. The recording is available.

Stay informed

Growth team weekly updates are available on wiki (in English) if you want to know more about our day-to-day work. If you want to receive more general updates about technical activity happening across the Wikimedia movement (including Growth work), we encourage you to subscribe to Tech News.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

Trizek_(WMF), 15:44, 22 October 2024 (UTC)