2019-01-24: запроваджено вітальне опитування у в'єтнамській Вікіпедії; половина користувачів отримують Варіацію A, а половина — Варіацію C.
2019-02-27: перемикання у в'єтнамській Вікіпедії, так що половина користувачів отримують Варіацію A, а половина — не отримують опитування. З причини розслідування питань рівня відмов від початкового експерименту.
2019-03-06: після аналізу експериментів у чеській та корейській Вікіпедіях, усі користувачі почали отримувати Варіацію A, оскільки вона проявила себе краще у всіх скриптах і метриках. Жодних експериментів не проводиться у чеській та корейській Вікіпедіях.
2019-03-21: опитування вимкнене у в'єтнамській Вікіпедії після виявлення того, що користувачі стаціонарної версії, що отримують Варіацію A, мають вищий рівень відмов, ніж користувачі стаціонарної версії, що не отримують опитування. Все ще розслідуємо цей результат.
2019-07-12: прибрано можливість користувачів давати в опитування відповіді вільної форми. Ми виявили, що нам треба дослідити вже отримані відповіді, і такі питання стали потенційним вектором зловживань.
2019-07-15: запроваджено вітальне опитування в арабській Вікіпедії; половина користувачів отримують Варіацію A, а половина — не отримують опитування.
2019-08-30: опубліковано результати, які показують, що вітальне опитування не впливає негативно на користувачів арабської Вікіпедії.
2022-01-30: a one-month test of the survey at Vietnamese Wikipedia starts.
Далі: зміна запитань вітального опитування таким чином, щоб отримувати інформацію, потрібну для завдань новачкам
Ми знаємо з дослідження «Враження нових редакторів», що новачки приходять у всі вікі, маючи щось конкретне на думці.
Якщо їм не вдається цього досягти, вони навряд чи колись повернуться.
Через вітальне опитування ми хочемо запитувати новачків про їхні цілі, щоб запропонувати їм такий досвід, який допоможе їм цих цілей досягти.
Ми хочемо запитувати нових користувачів додаткові запитання у процесі створення їхнього облікового запису, такі як причина створення обліковки, що вони намагаються зробити, цікаві їм теми або ж чи хочуть вони отримати наставника.
Розділи нижче можуть суттєво змінюватися найближчими тижнями, або бути занадто технічними чи менш відповідними для розуміння проєкту. Ми вирішили не перекладати їх.
To learn how best to design the welcome survey, our team's designer reviewed the way that other platforms (e.g. Reddit, Coursera, Medium) ask initial questions of newcomers.While the experience we want to give newcomers is definitely different than other platforms (we want to give newcomers an optional, lightweight, non-invasive experience), we also recognize that there are best practices we can learn from other software.The comparisons are shown in this slide deck, and the main takeaways are:
Modals were generally more in use or otherwise a full page overlay for forms.
No more than 4 questions were asked during onboarding.
Questions were either progressively disclosed on a single screen or otherwise shown 1 question per step with clear visual indication of the number of steps (e.g. via a stepper UI).
Multi-question forms tended to be skip-able entirely, but with mandatory questions if the user wanted to participate.
An optional guided tour or further help was often provided afterwards once user was in the app.
Friendly voice and tone - welcoming, informal language framed as asking for information to help orient the user ("Tell us about yourself", "Get recommendations", etc.)
Our evolving designs can always be found in these clickable mockups, and with additional contextual information in this Phabricator task.Our goal for the design is for newcomers to answer all the questions they want to, and to not depress the number of users who complete their signup process and get back to what they were doing.
We considered three main design approaches for this project.
The new account holder lands at each approach immediately after clicking "Create your account" at Special:CreateAccount.
And after completing each one, they are returned to the page from which they originally clicked to create their account.Please note that the question wording and text in these mockups does not reflect current drafts -- the mockups are more for the visuals and workflows.Question wording and text will be posted separately.
Variation B: this option shows users one question at a time, and also removes the surrounding links from the left and top navigation of the wiki for a more streamlined experience.This is inspired by the interface for the Переклад вмісту tool.We decided not to pursue this variation at all, since it is more work than Variation C, which we like better.
The team built and deployed Variation A in November 2018, and simultaneously built Variation C.We will be deploying Variation C during January 2019.
Mockup of "Variation A"
Mockup of "Variation B"
Mockup of "Variation C"
Questions, responses, and other text
Original set of questions
The questions that this feature asks to newcomers, along with their specific wording and the other text in the feature, is really important to getting useful data.The team worked on these things with help from several other people experienced with surveys at WMF.All the questions will be optional, and will be translated into the languages of the wikis on which the welcome survey is deployed.Below are the questions we want to ask, and we are still working on the wording.To see the current text of the feature, check out the current mockups.
Why did you create your account today?
Goal: if we understand what a newcomer is trying to accomplish, we may be able to show them help materials that help them accomplish it.
To fix a typo or error in a Wikipedia article
To add information to a Wikipedia article
To create a new Wikipedia article
To read Wikipedia
Other (please describe)
Have you ever edited Wikipedia?
Goal: we want to know how many people creating accounts may have already made IP edits.This would also allow us to refrain from giving too much help material to people who know what they're doing already.
Yes, many times
Yes, once or twice
No, I didn't know I could edit Wikipedia
No, for other reasons
I don't remember
People can edit Wikipedia articles on topics they care about.We've listed a few topics below that are popular for editing.Select some topics that you may wish to edit.
Goal: it may be possible in the future to connect newcomers with experienced editors who share their interests, or just give them recommendations on articles to work on.
Response options (see this update for explanation of how these were determined):
As checkboxes: Arts, Science, Geography, History, Music, Sports, Literature, Religion, Popular culture
Behind typeahead: Entertainment, Food and drink, Biography, Military, Economics, Technology, Film, Philosophy, Business, Politics, Government, Engineering, Crafts and hobbies, Games, Health, Social science, Transportation, Education
It will also possible for users to add their own topics.
Goal: Only if the user did not supply it on Special:CreateAccount.Email is important for engaging new editors and allowing them to recover their accounts, so we want to ask twice.
We are considering starting a program for more experienced editors to help newer users with editing.Are you interested in being contacted to get help with editing?
Goal: We want to learn whether newcomers feel that they need human-to-human help.
The original purpose of the welcome survey is to use the survey responses to personalize a newcomer's experience so they get what they need on their first day.
The first feature that we will be personalizing is the newcomer tasks feature.
Welcome survey questions and responses will change to meet the needs of that feature.Specifically, these are the planned changes:
We will alter the responses in the first question ("Why did you create your account today?") to include response options that are common in the free-text "Other" field:
"To add a photo or image to a Wikipedia article": this is one of the most common things that newcomers try to do.
"I'm participating in a program, class, or event": many newcomers come through programs, and may want the ability to provide personalized content based on the program from which they are arriving.
We will collapse two of the other responses in the first question into one that reads "To make changes to an existing Wikipedia article".We're collapsing the following two responses into that one response to make room for the new responses above:
"To fix a typo or error in a Wikipedia article"
"To add information to a Wikipedia article"
We will remove the question asking the user's topics of interest from the survey entirely. This is because we'll be asking that question in the newcomer tasks feature on the homepage instead.
We will add a question asking users to indicate the languages they read or write.This question may help us encourage certain newcomers to use the Content Translation tool.
During the week of October 22, 2018, we used usertesting.com to conduct six tests of our Variation A mockups with internet users unaffiliated with the Wikimedia movement.In these tests, respondents are compensated for trying out the mockups, speaking aloud on what they observe, and answering questions about the experience.As our team's designer described on the Phabricator task, the goals of this testing were:
Identify improvements to Understanding of the survey (update copy depending on users' comprehension of the instructions and questions on the form).
Identify improvements to the Usability of the survey (check whether users are able to correctly input and submit their intended responses).
Do users know how the visual design and layout works?(E.g., do they understand they should be selecting one answer from a radio button group)
Are users able to navigate through the form?
Any feedback missing that could help users complete the form?
Gauge user Reactions to the survey and Expectations of how the information will be used.
Summary of findings
Survey was clearly optional, and seen as short, low-effort, and non-intrusive to complete
Generally seen as data capture for research (though a few testers thought more specific explanation about how responses may be used might make them more inclined to fill it in)
"Mentorship program" was the one aspect not clearly understood, with about half of participants mistakenly assuming they would be providing the help rather than receiving it.
A couple of users had misgivings about providing email and feared it may be misused for marketing or given to 3rd parties (also as they expected it to be mandatory for account creation if it was needed for recovery)
Users liked the post-submission message with more information about "Getting started with editing"
Several users assumed that upon completing the welcome survey, they would be directed to their "dashboard" to get started with editing.
Add a full Thanks message after survey completion
Rephrase “Mentor” checkbox question and clarify expectations for how users may be contacted if they select the mentor checkbox
Revise phrasing of Q3 (Wordsmithing so that the second sentence “We've listed a few below popular for editing” is more easily understood.)
Add a tooltip beside or assistive text under the “Add more topics” field for no-js users explaining they can comma-separate multiple topics
Add more information about how the email is used
Potentially be extra clear by placing a tooltip with the following message (taken from Help:Account_management):“If you choose to give an email address, other users will be able to contact you by email.This feature is anonymous—the user who emails you will not know your email address.You don't have to give your email address if you don't want to (but doing so is required to reset your password if you forget it)”
The main objective of the survey is to collect information about what new editors are trying to accomplish, so we can figure out if it's possible to personalize their experiences based on their responses.We are doing straightforward analysis on responses, broken out by elements like platform (mobile vs. desktop) and context from which the account was created (homepage, reading, editing).
The survey has high response rates: 67% in Czech and 62% in Korean.
Many people create accounts just to read articles -- a potential opportunity to engage new editors.
High numbers of people indicate they are interested in being contacted for help: 36% in Czech and 53% in Korean.
Analysis of the impact of the survey on activation
Although we would not have intended it, it is possible that the welcome survey could depress the number of newcomers who make edits.Community members first brought up this concern, saying that by making the sign-up process longer, and keeping newcomers away from their objectives, we could cause them to leave the site.Therefore, we conducted an A/B test to find out whether being presented with the survey decreases activation rate (the rate at which new users make their first edit).
After seeing that Variation A did not cause a decrease in activation rate in Czech and Korean Wikipedias, we moved on to comparing Variation A to Variation C in those wikis.During the month of February 2019, half of newcomers received each variant.After comparing the variants on activation rate, abandonment rate, and response rate, we saw that Variation A performs better or equal to Variation C on all languages and all platforms.We therefore ended the experiments in Czech and Korean Wikipedias and started using Variation A with all newcomers starting on March 6, 2019.In-depth results are forthcoming.
Percentage of responses for each question type, all wikis
Чому ви створили свій обліковий запис сьогодні?
Number of responses
Percent of total
Щоб створити нову статтю у Вікіпедії
Щоб додати або змінити інформацію у статті Вікіпедії
Щоб читати Вікіпедію
Щоб виправити описку або помилку в статті у Вікіпедії