維基百科的维基故事
The Wikistories tool is currently operational as a beta feature only in Indonesian Wikipedia; it is maintained by the Wikimedia Language and Product Localization (LPL) team. The LPL team is monitoring and evaluating its usage to determine the next steps. |
Wikistories is a project, under development since July 2021 by the Wikimedia Foundation's Inuka team, that will let editors create short, visual and reliable knowledge from Wikipedia for quick consumption and easy sharing. It generates content in visual format to capture and distribute encyclopaedic knowledge that is less suitable for long form articles.
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Wikistories for Wikipedia
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背景
2030年运动战略强调，需要在世界各地的维基媒体社群公平地分配知识共享的机会。
维基故事是其中一個旨在满足这一需求的举措；它侧重于维基媒体网站上现有内容的可视化呈现，以及能够为这些内容的贡献和发现提供服务的工作流程。
视觉内容在维基媒体项目内容的消费方式中发挥着重要作用。 图片和视频增强了维基百科和其他网站上文章的阅读体验，并通过维基共享资源上的数百万多媒体文件为保存视觉记忆做出了巨大贡献。
在互联网上，具有视觉吸引力的内容已成为人们消费内容的主要形式。
通过设计实验和可用性研究，Inuka团队一直在探索如何利用维基媒体内容实现更加可视化的体验，并为维基百科KaiOS app和维基百科预览等项目做出了贡献。 维基故事是朝这一方向迈出的又一步，旨在使维基媒体内容的互动更有意义，对不同地区、不同人口、及其数字习惯的受众更具包容性。
目标和目的
维基故事的目标是：以简短、可视化的形式扩大维基百科的内容，以新的新受众带动读者群。 维基故事工具将：
- allow users to engage with Wikimedia content both as consumers and creators in a way that matches contemporary internet experiences.
- be visually appealing, easy to contribute to, and meet reader needs with visual knowledge and be shareable.
- 提供一种快速获取和消费的视觉知识的途径，這個知识来自可靠的信息源。
- 无论是撰稿人还是读者，都能接触到更多、更新、更多样化的受众。
The objective of Wikistories is to: support contributions that require repackaging available long-form content in Wikipedia in an experience that is image/visual led.
This form of contribution takes into account the preferences of new audiences when contributing content, and makes it easier/more welcoming to contribute to knowledge successfully through mobile phones.
Wikistories aims to help achieve the objective of increasing short, visual content that positively influences contributor & reader engagement of new audiences with encyclopaedic content. Users can create, curate, contribute and consume our content in a visually-driven experience.
假定/假设
- If we provide an easy way for contributors to create/curate wikistories through their phones, then we will see an increase in diverse contributors from regions, communities, and languages that have been underrepresented in digital spaces.
- Increase in visual content led experiences will lead to increased reader engagement with encyclopedic content.
- An easy way to contribute using Wikistories would motivate new GLAMs to get started in the Wikimedia movement.
早期探索
在2020年底尝试了一个非常早期的设计概念版本，然后在2021年5月再次尝试了更多细节。
設計研究
- Wikistories Indonesia Concept testing research gathered feedback from Indonesian editor communities on early concepts and designs for Wikistories, focusing on the experiences of potential Wikistories creators coming from the editing community
- Wikistories Africa Concept testing user research in Kenya, Nigeria and South Africa with new/potential contributors investigated the behaviour of content creators and consumers in three African countries with distinct user behaviours and context especially relating to Wikimedia.
- Early adopters survey feedback: In collaboration with Wikimedia Indonesia organised a series of workshops and trainings for Wikistories. These workshops took place in-person in five Indonesian cities (Yogyakarta, Bandung, Padang, Jakarta, and Denpasar) between July and October of 2022. This survey project gathered structured feedback from Indonesian Wikipedia editors who attended these workshops, all of whom were early creators of Wikistories.
- Early adopters moderated research: In order to more effectively conduct research with the Indonesian community, we worked with FloLab, a Jakarta-based UI consultant to help us with this project. Our aim was to understand the experiences of early Wikistory adopters, both creators and readers, focusing on their motivations and experiences creating and sharing stories. We also wanted to understand what motivated current and potential Wikistories readers and creators to engage with this feature.
特色突出显示
当前状态
- Starting July 2022, Wikistories has been in pilot under beta cluster in the Indonesian wiki ( link ).
- So far, 800+ stories have been created by idwiki members + GLAM professionals from Indonesia.
- To date, 200+ new editors have signed up on Indonesia Wikipedia & created at least 1 wikistory.
- On June 30, 2022, the very first version of Wikistories for Wikipedia with minimal features focused on story creation, discovery and story consumption, was deployed in Bahasa Indonesian Wikipedia.
- Following the deployment, there were several community and GLAM engagement activities that acted as channels of feedback on user experiences including early adopters survey & moderated research .
- On October 5, 2022 we shared with the Indonesian community our plans to move out of beta to make stories created by contributors accessible to readers.
- The feedback here entailed feature related improvements, product related improvements and policy related feedback. From this conversation; 6 votes agreed, 6 votes disagreed and 3 votes opposed having Wikistories on Indonesian wiki completely.
- 在2023年4月6日，维基百科编辑政策维基故事投票启动。
- On April 19, 2023 the voting came to an end with 11 votes agreeing with the proposal.
- Inuka team reviewed the feedback provided by the community members on Indonesian wiki and began the definition and development of Wikistories editorial moderation features as proposed by the community.
- Inuka team rounded up active improvement and development of the Wikistories tool at the end of June, 2024 (FY2023-24).
- The Wikistories tool is currently operational as a beta feature in Indonesian Wikipedia and is maintained by the Language and Product Localisation team.
夥伴關係
- Storytelling with Paperclip:
- In December 2022, the Inuka team collaborated with Indian media company The Paperclip, during which time The Paperclip created four stories relating to football and history, sourced entirely from knowledge available on Wikimedia projects. The stories were shared by The Paperclip on their website, Twitter feed, and other social media channels. You can see the stories as Twitter threads here: 1, 2, 3,4.
- Learnings from this collaboration have been summarised in this diff blogpost.
参与和活动
| 启动（2022年7月至2022年12月） | |||||||||||||
| 社群 | Inuka团队与印度尼西亚维基媒体合作，目标是覆盖印度尼西亚的14个当地维基媒体社群。 WMID 组织了线下和线上活动来接触社群成员，包括五次线下研讨会、一次线上研讨会、Instagram直播会议和一次赠品活动。 以下是活动详情。 参见报告全文這裏。
在线活动
离线活动 We invited the community members to attend the Wikistories workshop. The participants were existing contributors in the Wikimedia project.
博客文章 A couple of blog posts were published about Wikistories in Indonesian: 已创建的故事 There are 357 stories created by the community members from July–December, 2022. Below is the top three contributors.
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| 館聯（GLAM）專案 | Inuka 团队与印尼维基媒体合作，向四个城市（棉兰、日惹、望加锡和班渣马辛）的几个 館聯机构和館聯社群介绍了维基故事。 选择城市的依据是与WMID合作的館聯实体的所在地，以及作为吸引新的館聯机构参与的一部份而要访问的新城市。 维基故事还通过Zoom和YouTube的"Bincang GLAM"现场直播进行在线社交，以接触到更多无法亲临现场的实体。 超過50人参加了所有这些推广活动，并创建了400多个新的维基故事。
館聯比賽 A Wikistories contest for GLAM was held as a way to enrich Wikistories on the topic of GLAM institutions in Indonesia. 386 stories were created by GLAM competition participants; below are the top 3 contributors:
在11月举行的为期两天的2022年印度尼西亚开放式GLAM会议上的介绍会结束。 Read the full report here. | ||||||||||||
| 通过（2023年1月至今） | |||||||||||||
| 方針與指引 | 2023年4月6日，维基百科编辑政策的维基故事投票启动；11 票同意实施拟议政策。
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| 节制功能 | Inuka团队审查了社区成员对印尼维基提供的反馈意见，并开始定义和开发社区提出的维基故事编辑节制功能。
这项工作目前正在进行中，预计将于2023年6月底发佈。
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| 分享功能 | 收到的部分社区反馈意见包括增加"分享"功能，使维基故事可以分享给读者。
2023年5月20日开始的社区对话和共同创造将为范围界定和开发提供指导。 Community conversations and co-creation sessions began on the 20th May, 2023 to guide the scoping and development phases.
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| RETENTION (Jan 2023 to date) | |||||||||||||
| 社群 | Inuka team partnered with Wikimedia Indonesia affiliate to re-engage the community members in various online and offline meet ups beginning end of May, 2023. These activities focus on shedding light to all enhancements and capabilities added between April-June, 2023 following community feedback and early adopters research i.e.
A wikistories campaign was scheduled at the end of these engagements to commemorate Indonesia’s Independence Day. [WIP] Upon completion of these activities, Inuka team will run product evaluations through surveys and analytics to determine its impact on engagement and retention of the tool (currently in progress)
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Metrics
Wikistories has been in pilot under beta cluster in the Indonesian wiki since July, 2022 and the team continues to improve and maintain the tool for the purposes of testing these initial assumptions:
- If we provide an easy way for contributors to create/curate wikistories through their phones, then we will see an increase in diverse contributors from regions, communities, and languages that have been underrepresented in digital spaces.
- Increase in visual content led experiences will lead to increased reader engagement with encyclopedic content.
- An easy way to contribute using Wikistories would motivate new GLAMs to get started in the Wikimedia movement.
| July,2023 - June,2024 | Notes | |||||
| Q1 | Q2 | Q3 | Q4 | TOTAL | ||
| Contributions (story creations) | 2441 | 253 | 3 | 17 | 2714 |
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| Contributors (new editors) | 22 | 14 | 3 | 8 | 47 | |
| Contributors (returning editors) | 52 | 20 | 6 | 10 | 89 | |
| Consumption (story views from share) | 50 | 10 | 12 | 4 | 76 |
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| July,2022 - June,2023 | Notes | |||||
| Q1 | Q2 | Q3 | Q4 | TOTAL | ||
| 贡献 (story creations) | 431 | 428 | 32 | 55 | 946 |
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| 贡献者 (new editors) | 146 | 57 | 18 | 23 | 244 | |
| Contributors (returning editors) | 46 | 52 | 24 | 21 | 143 | |
Product Feedback
| Summary of the feedback received across various channels | |
| Wikistories |
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| Out of Beta RFC |
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| Early Adopters |
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| Early Adopters |
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| Wikistories assessment survey report | A survey report that presents the Indonesian Wikipedia admin's feedback about the Wikistories tool to help us understand:
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Community Conversations
Please visit the Office hours page
Learnings [part 1] 2022-2023
CO-CREATION/ COLLABORATION: by partnering with the Indonesia affiliate and community members, we were able to uncover 2 dynamics:
- Speed of Testing: experimenting and testing the new content format at different stages took time to reach a consensus with the community; working with them unfolded other unexpected needs for the tool. One of them which was a must-have, was to have an approved, editorial guideline in place, a process that we had to navigate at the community's pace.
- Targeted approach towards editors: identifying different types of editors/creators that preferred snackable content formats would have helped with editor motivation along with adoption & retention strategies. Wikistories Indonesia Early Adopters Research (Creators/Editors Segment) by FloLab highlighted 5 personas who we could have identified within the idwiki community to better understand editor motivations.
STORY CREATION PROCESS: by partnering with Paperclip, we aimed to understand how:
- Long-form, encyclopaedic content can be made into bite-sized content i.e. through curation.
- Repurposing content can happen with proper attribution.
- Content sourced & curated exclusively from wikipedia sources would be perceived by readers.
This case study uncovered 3 things:
- Curation: Curating from multiple article sources takes time and effort to dig deep and put together a compelling storyline; in comparison to a single sourced article. Curation was not heavy in the single-sourced thread (Indian roller) as compared the multiple-sourced thread (Football unheard series).
- Story creation: We saw that story creation could also take a text-first approach with images being used later in the creation journey to complement the narrative. Wikistories tool has taken an image-first approach similar to how most social platforms are designed.
- Reader Engagement: Stories that were relatable to readers received better engagement levels on Twitter.
CONSUMPTION/ READERSHIP: by hosting wikistories on Indonesia Wikipedia under beta cluster, we were able to uncover how testing readership would look like.
- Speed of Testing: pursuing different approaches to evaluate readership and consumption while still in Beta would have been an ideal strategy to ensure quick learnings. One possibility could have been, performing a controlled experiment with readers as soon as the product was launched.
Learnings [part 2] 2023-2024
After 1 year of Wikistories being in use, Indonesian Wikipedia (idwiki) carried out a series of re-engagement activities between June-September 2023. Inuka team continued to monitor the uptake of the feature using data and surveys with learnings drawn from these exercises.
1. Campaign vs Non-campaign Behaviour
a. Non-campaign period : 1106 stories
- In total, 281 users made at least one edit or created at least one Wikistories from July 2022.
- On average, 255 users created 3.4 stories and made 1.2 edits.
- 15 users created at least 1 Wikistory in the last 8 weeks, and 22 users were active in Wikistories in the last 8 weeks.
b. GLAM campaign (Sep-Oct 2022) : 386 stories in 3 weeks
- 35 users participated in the campaign.
- 15 new users registered, 5 of them came back to edit or create stories after the campaign.
- On average, every editor created 13 stories and made 4 edits.
c. Try-Wikistories campaign (Sep 2023) : 2148 stories in 10 days
- 31 users participated in the campaign.
- 4 new users registered, 2 of them came back to edit or create stories after the campaign.
- On average, every editor created 62 stories and made 1 edit.
2. Contributor Trends
a. Experience levels
- 81 (29%) are new editors who registered less than 30 days before their 1st story edits/creations.
- 63 (23%) of the editors made their 1st WS edit/creation on the day of registration.
- 200 (71%) are experienced editors who registered over 30 days before their 1st story edits/creations
b. Wikistories Creation vs Editing activity
- 176 (64%) of editors only created new stories but never edited stories.
- 34 (12%) of editors only edited but never created stories.
c. Engagement with other WP projects
- 76% of editors made both WS edits/creations & edits on idwiki. Few of them are new editors.
- 24% of editors made WS edits/creations only & never made any other edits on idwiki. Majority being new editors & were active only during the campaigns; average active days is 1.6 days.
常見問題
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