Wikimedia Apps/Team/iOS/iOS Annual Plan 2024\2025

The iOS team's work is guided by the Wikimedia Foundation Annual Plan, and specifically the Product & Technology department's Objectives and Key Results. The Annual Plan relates to the Wikimedia Foundation's fiscal year, which starts on July 1 and ends on June 30 of the following year.

The iOS team expects that about 2/3 of our time will be devoted to annual planning priorities in the coming year, and 1/3 will be spent on technical maintenance and other essential work to support our actively and passively maintained projects.

Essential work

Maintained Projects: We will continue to support the recently launched "Add an image" suggested edit, as well as the overall iOS app platform that we will need to ensure doesn’t degrade. We'll fix bugs raised by app users.
Temporary Accounts: The iOS team supports many features that may need further updates to accommodate Temporary Accounts.
Navigation Refresh: The iOS app is undergoing a navigation refresh, in order to make room for future editing and browsing features. While part of this work is incorporated into the annual plan, there is also technical debt that needs to be adressed in order to proceed with improving the app's navigation.

Current primary annual planning priority

Our goal is to provide a diversity of revenue sources while recognizing our existing donors. Based on feedback and data, our focus is on increasing the number of donations beyond the methods the Foundation has relied upon in the past, specifically the annual banner appeals. We want to show that by investing in more integrated donor experiences, we can sustain our work and expand our impact by providing an alternative to donors and potential donors that are unresponsive to banner appeals. 50% is an initial estimate based on the decreased visibility of the donate button on Web as a result of Vector 2022, and the increase in the number of donations from FY 2023-2024's pilot project on the Wikipedia apps to enhance donor experiences (50.1% increase in donations). Evaluating this metric by platform will help us understand trends in platforms and if different tactics should be deployed in the future based on a difference in behavior based on platform audience.


Key Result	iOS team hypothesis	Project details	Timeline
Wiki Experiences, Key Result 3.2 50% increase in the number of donations via touch points outside of the annual banner and email appeals per platform.	If we create a Wikipedia in Review experiment in the Wikipedia app, to allow users to see and share personalized data about their reading, editing, and donation habits, we will see 2% of viewers donate on iOS as a result of this feature, 5% click share and, 65% of users rating the feature neutral or satisfactory.	Wikimedia Apps/Team/iOS/Personalized Wikipedia Year in Review	Deployed to initial audiences end of November, will be complete by January 2025

Secondary annual planning priority

Current full-page editing experiences require too much context, patience, and trial and error for many newcomers to contribute constructively. To support a new generation of volunteers, we will increase the number and availability of smaller, structured, and more task-specific editing workflows (E.g. Edit Check and Structured Tasks).

Key Result	iOS team hypothesis	Project details	Timeline
Wiki Experiences, Key Result 1.2 Constructive Activation: Widespread deployment of interventions shown to collectively cause a 10% relative increase (y-o-y) on mobile web and a 25% relative increase (y-o-y) on iOS of newcomers who publish ≥1 constructive edit in the main namespace on a mobile device, as measured by controlled experiments.	If we conduct an A/B/C test with the alt-text suggested edits prototype in the production version of the iOS app we can learn if adding alt-text to images is a task newcomers are successful with and ultimately, decide if it's impactful enough to implement as a suggested edit on the Web and/or in the Apps.	Wikimedia Apps/iOS Suggested edits project/Alt Text Experiment	Deployed September 2024, will be complete by November 2024

Upcoming annual planning priorities

Teams are approaching annual planning more iteratively this year, so rather than committing to larger year-long projects. This should allow teams to deliver value in smaller increments throughout the year, while also ensuring we have the flexibility to pivot as we learn more or discover other urgent priorities.

Below are other hypotheses we are considering for December 2024-June 2025


Key Result	Draft Hypothesis	Project details	Timeline
Wiki Experiences, Key Result 3.2 50% increase in the number of donations via touch points outside of the annual banner and email appeals per platform.	If we scale the “Wikipedia Year in Review’' web/brand experiment from Q2 in the Wikipedia app to logged-out users and they receive a review about collective movement insights and behaviour, including a slide that talks about donations with a donate call to action, we will learn if this could be a good follow up appeal at least 15 days after a user declined to donate.	Wikimedia Apps/Team/iOS/Personalized Wikipedia Year in Review	In progress
Wiki Experiences, Key Result 3.1 Release two curated, accessible, and community-driven browsing and learning experiences to representative wikis, with the goal of increasing the logged-out reader retention of experience users by 5%	If we make the article search bar more prominent, we will increase the number of users who initiate searches by 8%, possibly leading to a 1% increase in search retention rate for logged out users.	Wikimedia Apps/Team/iOS/Navigation Refresh	Start in January
Wiki Experiences, Key Result 3.1 Release two curated, accessible, and community-driven browsing and learning experiences to representative wikis, with the goal of increasing the logged-out reader retention of experience users by 5%	If we develop and test design prototypes for tabbed browsing in the Wikipedia iOS app, we will gain and incorporate actionable insights on usability, while also enabling engineers to assess technical feasibility of different approaches, building a solid foundation for adding Tabs to the app in Q4.		Start in March

Completed Annual Planning Priorities


Key Result	iOS team hypothesis	Project details	Timeline
Wiki Experiences, Key Result 3.2 50% increase in the number of donations via touch points outside of the annual banner and email appeals per platform.	If we create a clickable design prototype that demonstrates the concept of a badge representing donors championing article(s) of interest, we can learn if there would be community acceptance for a production version of this method for fundraising in the Apps.	Fundraising Experiment in the iOS App	Completed September 2024.