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Summary
DescriptionNewcomer experience marketing 2022 pilot final report - Wikimedia Foundation.pdf
English: As part of the Wikimedia Foundation's FY21–22 pilot projects—four short-term, hypothesis-driven experiments focusing on driving growth in Wikimedia contributors in emerging communities—the Marketing (Communications) and Growth (Product) teams tried various tactics to acquire and retain new Wikimedia editors on the Spanish Wikipedia. See mw:Growth/Personalized first day/Newcomer experience marketing pilot.
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