- For every possibility, according to the process, we need to generate strategy cascades as follows:
| What is our winning aspiration? |
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Where will we play |
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How will we win |
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Capabilities we need |
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Management Systems
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| Our core capabilities, infrastructures, and workflows are not optimized for emerging platforms, experiences, and communities
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| Choice1: Focus on improving our end user experiences
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- Amazing mobile lookup experience (fast, accurate) for mass market in global north.
- Optimize experience for users coming from specific referrers (eg. Google, etc)
- Make a kick ass long form reading experience.
- Restructure display to focus on media.
- Enable readers to share content to read inside and outside Wikis
- Strengthen dev advocacy to engage U/X + developer experts to improve reading UX.
- Stop focusing on search and emphasize discovery/browsing in UI.
- Leverage communities to organize related content to create deep-dive educational experience.
- Create new reading experience tailored for users in the global south.
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| Choice 2: Focus on enabling others to improve end user experiences., and possibilities are:
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- Grant rich/deep access to inform - platform/tools beyond scope of general reference.
- WMF-as-a-service: spin WP into its own entity and all/any projects become customers of the service.
- WMF encourages an ecosystem of frontend experimentation.
- Set of pre-built content for embedding existing Wikimedia content.
- WMF supports 3rd party dev/design of WMF incubated projects.
*Project agnostic:
1.Become THE broker of open access data, targeting specific channel partners.
2.Messaging apps/platforms.
3.Media companies
4.Platform companies
5.Specific verticals (eg. medical specific wikis)
6.Including the existing communities
7.The more data we broker, the more durable
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For the possibility of Set of pre-built content for embedding existing Wikimedia content. cascades were as follows:
What is our winning aspiration?
Going viral enhancing learning across the web |
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Where will we play
Anywhere that can make use of our content |
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How will we win
Providing free easy to use compelling embeds |
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Capabilities we need
Engineering, partnerships, research, management |
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Management Systems
Research and analytics
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