Analytics/Goals/2014-15 Q1 EEVS Dashboard

Goal

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Implement a dashboard to visualize key metrics defined by the research team and usable by product teams to drive goals and instrumentation.

  • Metrics: the Editor Model, and number of daily {Active EditorsEdits and Pages Created}
  • Broken down by all 882 projects and target site (desktop website, mobile website, apps)
  • With a default view showing the Rolling Monthly Active Editors for the top 7 wikis.
  • Teams immediately benefiting: Growth, Mobile, VE, Multimedia

Value Proposition

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Executives and product teams will use the dashboard measure the impact of products on wikis and the community.

The dashboard is a starting point to get an overview on the health of the wikis and explore any emerging issues.

The editor model is a new and simple way of breaking down editor metrics into acquisition, activation and retention. This helps focus the goals of future product improvements.

Outcome

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  • Prototype Website
    • MVP - minimal feature set necessary to make the project useful
    • Experiment with visualization technologies
    • Propose an alternative to Limn Dashboards
    • Simple & easy navigation to any metric and wiki project (designed in collaboration with UX team)
    • Default view when loading the website of most commonly needed view
  • Wikimetrics generates the data
    • available on a webserver, in JSON files, in a hierarchical directory structure
    • updated daily and historical data starting in 2007
    • New metrics:
      • Newly Registered Users
      • Rolling Monthly Active Editors
      • Rolling New Active Editors
      • Rolling Surviving New Active Editors
    • > > > #Edits and #Pages Created
    • > > > Metrics are broken down by desktop site, mobile site and apps

Release Plan

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Notes

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  • Hosting: we chose to deploy in Labs and not production
    • pros: do not have to work with OPs to set this up, we can be more agile.
    • cons: do not get the monitoring and security that comes with setting this up in production